White and Private Labelling

WHAT IS WHITE LABELLING?

WHITE LABELLING

It may be surprising to learn that many skin care products from both niche and corporate brands are sourced from the same manufacturer and contain the exact same ingredients.

One brand could sell this formulation at a mass market low price whilst the same formulation could be sold by another brand as a  high-end luxury product at a premium price. (With no justification other than profit greed).

When white labelling a brand is not able to change the formula in any way, what differentiates one brand from another is the brand’s image as portrayed through their story, packaging and marketing.

It does allow a brand to sell cheap and fast, although the cost savings may not necessarily be borne by the consumer.

However, questions could be raised about the brands transparency and their credibility, as well as the quality of the final product.

PRIVATE LABELLING:

Is a product typically sourced and formulated to a brand’s own specifications from a manufacturer in large volumes and sold under the brand for exclusive sale.

Here a retailer can however modify the product, the size, colouring, ingredients etc. as it is often their own formulations that are being manufactured.

The difference between private labelling and in-house production is the lack of manufacturing control as well as quality control the brand has on the product.

It is a very easy, simple and often fast way for brands to come to market and is of course the route that the celebrity brands take as well as many general wellness brands who sell a multitude of products under their name.

With both White and Private labelling, a brand does not necessarily have to undertake the trials and tribulations of manufacturing their own products.

It may be possible to find out if your favourite brand is outsourcing, but it is unlikely a brand will admit to it, particularly white labelling, (Google might be your friend with the correct search words!)

We at The PÜRE Collection enjoy creating our own formulas and can vouch for them being made in-house by us, and of course all of our products undergo strict tests with both outside independent certified product safety and regulatory affair laboratories, testing centres and Ecocert to ensure protocol and all safety and governmental regulations are adhered to.

We are proud to be transparent and credible, preferring to keep a reign on our quality and freshness.

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