Natural is a word that implies that a product is made with ingredients found only in nature, it really should be regarded as a Greenwashing term.
The term Natural can relate to a product containing many ingredients from natural resources and manufactured using natural processes, some of the ingredients may include water, minerals, and physically processed ingredients such as plant extracts and vegetable oils which do not count as organic.
Skincare that contains any ‘Fragrances’, ‘Perfumes’, or synthetic chemicals cannot be Natural or Organic.
Organic should mean ingredients from a natural source, or farm grown without any added man made or toxic chemicals.
Consumers are lead to believe that products with the words ‘Natural’ and ‘Organic’ contain no toxic chemicals or artificial fragrances, however, due to the lack of regulation in the skincare and beauty industry, manufacturers can still label their products this way even if the product does contain processed, toxic and chemically enhanced ingredients.
UK legislation permits brands to label skincare ‘Natural’ when it contains less than 1% of a ‘Natural’ ingredient.
‘Nature Inspired’, ‘From Nature’, ‘Natural’, and ‘Organic’ are much hyped words and are, what is known as ‘Greenwashing,’ unfortunately it is very common in the marketing of skincare.
Claiming a product is ‘Natural’ when it in fact contains a high percentage of synthetic ingredients, makes shopping for green products problematic for the consumer.
Another Greenwashing term much overused is “Wild Harvested”, such a product may contain natural ingredients, however unless these ingredients are organically farmed, they should not be termed as organic.
Certified organic skincare products are those that have been certified as comprising of organic ingredients by regulatory bodies such as Ecocert or The Soil Association who set a large number of strict production rules and regulations for organic certification.
A transparent skincare brand will always state what percentages of its ingredients are Organic.
For example our PhytoHealth Revitalising Serum is 99% Certified Organic the 1% that can not be ‘certified’ organic is the Marine Phytoplankton added by us as an ingredient, as this ingredient derives from the ocean it is organic but it can not be certified organic.