The Creation of PÜRE
How was The PÜRE Collection Created?
The Creation of The PÜRE Collection’s journey began in the warm fragrant breeze on the foothills of the Atlas Mountains, close to Marrakech in our award winning boutique hotel and PÜRE Spa retreat, set in a landscape studded with wild growing argan trees and prickly pear cacti.
Taking the PÜRE Spa experience home
One of the best-loved features of our hotel in the ancient Medina of Marrakech, was our PÜRE Spa, a sanctuary devoted to holistic health and wellbeing.
Guests frequently wanted to buy the massage oils we used there.
After sadly leaving Marrakech, we established The PÜRE Collection of skincare oil blends to satisfy the growing demand.
We would have continued happily as we were, if it had not been for what happened next.
The walk that changed everything
Would you think anything of walking past a statue that is being cleaned? Probably not, but what if the cleaning products used had the power to harm, or even kill you?
Shortly after walking past such a statue, one of our founders, Stephen, became ill and diagnosed with Cryptogenic Organising Pneumonia (COP), a rare lung disease that can trigger a severe immune response, the cause was believed to be exposure to the harsh cleaning materials used.
Thankfully Stephen received excellent care and made a full recovery, but shortly after became ill again, this time with cancer, which again, thankfully he has recovered from.
The Synthetic Face of Beauty
Shaken by what happened, we started to study and look closely into the chemicals that surround us, and in particular, those used in skincare.
We were horrified to discover that even the most expensive and premium skincare brands use man-made chemicals and synthetic ingredients.
It made us want to make a difference and create a pure and beneficial skincare without any man-made, or toxic chemicals.
Natural and Organic
We were using all natural and locally obtained oils in our formulations for the hotel spa, but we decided now this was not enough.
To ensure our products were pure, all of our ingredients needed to be organic too, grown as nature intended, in soil free from toxic pesticides not sprayed with potentially harmful chemicals.
Choosing to use Certified Organic Ingredients was an easy decision, but not a cheap one.
The growing methods mean that organic ingredients are nearly always more expensive, however compared to the price of health, we believe they are worth every penny.
Honest and Transparent
When using The PÜRE Collection you know exactly what you are putting on your skin, all of our ingredients are listed on our external packaging and website.
We never hide behind vague terms such as ‘fragrance or perfume’ as seen on many skincare products.
We formulate our products in-house, rather than outsourcing, to maintain our incredibly high standards.
WE DO NOT White label, or Private label.
Our products are independently verified and certified organic by Ecocert, one of the world’s leading Organic Certification bodies.
We are constantly creating new formulations, and we founded PhytoHealth™, our botanical range which was created to give your skin transformative care with results you can see and feel.
The PÜRE Collection’s promises are to give you the best, cleanest and healthiest Certified Organic oil blends and skincare.
If you would like to know more about what makes The PÜRE Collection’s products different, please take a look at About PÜRE.