Beauty in the details
The PÜRE Collection is an award-winning Certified Organic luxury skincare brand from London, UK.
Since inception, we have drawn inspiration from nature to formulate our award-winning range developing our Phyto-Health™ line, a botanical line so clean, natural, pure and organic, that its simplicity will evolve you over time to give you transformative results for the look and feel your skin deserves.
PÜRE is the consummate liaison between what often is perceived as conflicting opinions; natural, organic, pure and wholesome are typically not associated with luxury, elegance and sophistication.
We have gone that extra mile and extra expense to become a Certified Organic Company, meaning obvioulsy that not only are our ingredients are organic, but also all our packaging is 100% recyclable. We believe so much in transparency that we voluntarily registered our products with the Food and Drug Administration in the USA.
Our products are vegan and made from premier Certified-Organic natural ingredients. The combination of the ingredients, and a consistent use of pure organic carrier and essential oils, enables our formulated serums to have delicate natural scents that are subtle, elegant, and fresh. The products formulated by our in-house aromatherapist, based on extensive research and development, are potent, but not aggressive.
The PÜRE Collection is Certified Organic by the Soil Association to COSMOS Standard. We never test on animals and are members of both PETA Cruelty Free/Vegan, Beauty without Bunnies, Cruelty Free Internationaland the Natural Ingredient Resource Centre.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org
INSPIRED BY NATURE
The PÜRE Collection derives its inspiration from nature. All of our products are handmade and formulated in small batches without modifications.
Because they are produced as nature intended, there will be subtle variations in our product line from time to time — the natural result of our buying ingredients in small batches to ensure freshness.
We were determined to develop The PÜRE Collection as pure, natural, organic and man-made chemical-free as possible, going the extra step to source wild-harvested and organic. These are the most pure and premium possible.
Infusing sophistication, timelessness and luxury, encapsulating it all in the bottles of 100% plant-powered essential oils and high-performance skincare products that are The PÜRE Collection.
Our core beliefs encompass environmental sustainability and giving back to local communities.
A percentage of our profits are donated to “Education for All", Efa Morocco a charity based in Morocco which provides assistance to girls from rural Moroccan communities to obtain a college education.