Our World -
Beauty in the details

Beauty in the details

A disruptive approach to skincare. PÜRE in product, pure in process.  

A Premium Certified Organic line of skincare products, choosing not to use the more common oils and ingredients, but instead use rare and exotic ingredients to enrich your body and soul.   

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Pure and sustainable

The PÜRE Collection believes in unparalleled transparency. Since inception, we control our brand to keep it pure.

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PÜRE by name, pure by nature

The oils from the Argan nut and Prickly Pear seed form the birth of our collection. These oils were sold exclusively at our award-winning boutique hotels and spas in Marrakech for over a decade.

Our Ingredients