Organic vs Certified Organic & Clean vs Natural

Organic, Certified Organic, Clean and Natural on Skincare labels

Skincare labelling is confusing, there are many brands who claim to be ‘organic’, certified organic,’ ‘clean’ or ‘natural’,we will explain the difference between each, and more importantly what they all mean.

Here we break down each term and explain why The PÜRE Collection is proud to be certified organic

‘Clean’ Beauty

The term ‘clean beauty’ has been bounced around a lot in the skincare industry of late. Clean beauty simply refers to products that contain no harmful ingredients – the ingredients are healthy and the production of them is kind to the environment, however there are brands that would like you to believe that when they refer to clean beauty, they are implying that other beauty brands are dirty, which simply is not true.

The clean beauty label is a step in the right direction and encouraging consumers to seek a healthier, safer, and more eco-conscious product, but unfortunately still has a long way to go as the beauty and skincare industry remains at best, under-regulated and at worst unregulated. Clean beauty holds various definitions depending on the criteria decided on by the brand, and every brand is different. Without a recognised certification, any brand can be call its products clean, natural, and even organic whilst containing just 1% of the claimed ingredient or perhaps none at all.

‘Natural’ Products

Natural’ products refer to products that are formulated with natural, plant-derived ingredients.

Simply because a product says it is “natural”, it can still have many harmful ingredients mixed in. Products can be certified natural, with criteria and standards dependant on the certification body, but are not as stringent as being certified organic.

‘Organic’ Products

Organic’ products or those that claim to be ‘made with organic ingredients’ could contain just one such ingredient within the entire formula.  A product can say it is “organic” whilst containing only 1% of an organic ingredient.


‘Certified Organic’ Products

Certified Organic’ means the product has registered with an industry recognised and approved certification body and met all the stringent certification standards.

The certification process ensures that registered brand owners and manufacturers comply with and adhere to the strict regulations which are set out by the certification body.

This certification provides a guarantee to consumers that they are purchasing a product that has adhered to industry quality standards.

To obtain the certified organic certification, the product must contain a min 95% of organic ingredients, anything less and the brand is unable to claim that the product is “certified organic”, (Our lowest total is 99%) although brands try to elude that their product is by listing their individual ingredients as being certified organic.

There is a difference between a genuine certified organic product and a product that contains only a few certified organic ingredients.

Look for a recognised certification mark which must be visible on the packaging to guarantee that what you are putting on your skin is truly organic

Why Choose Organic Skincare

Our skin is our largest organ and what you put on it soaks in, for us that is why it is important to use clean, toxin-free, and certified organic products.

Organic vs Certified Organic

it is important to us that our products are certified organic as it is vital that our brand remains  truthful and with integrity.

Our products are of the highest quality available.

This is why it is important to be certified organic as this label guarantees quality whist organic does not.

The PÜRE Collection is proudly Certified Organic. 


Everything from the soil the ingredients are sourced from, to the final packaging, must be approved, validated and audited yearly by Ecocert to COSMOS standard to ensure it meets stringent certified organic standards and regulations.

All of THE PÜRE Collections products contain ingredients that are either organic and/or approved certified organic by Ecocert.

Our raw materials derive from inspected farm fields and processing facilities which have also been subjected to detailed record-keeping, and periodic testing of soil and water to ensure that growers and handlers are meeting the standards which have been set.


A basic criteria for a certified organic farm is that it must be managed organically for three years prior to the crops obtaining certification.

This a long, dedicated and expensive process and easy to see why organic farming techniques provide a safer, more sustainable environment for everyone and more and more people are becoming aware of the benefits of using and consuming certified organic products.

Our ingredients have not come into any contact with toxic and persistent insecticides, fungicides, herbicides, and fertilisers. These organic farming methods provide a safer, more sustainable environment for everyone.

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