Organic vs Certified Organic & Clean vs Natural

Female smelling plant

Skincare labelling is confusing, there are many brands who claim to be ‘organic’, ‘certified organic,’ ‘clean’ and/or ‘natural’, we will see the differences, and what they all mean.

We break down each term and explain why The PÜRE Collection is proud to be Certified Organic

‘Clean’ Beauty

The term ‘clean beauty’ has been bounced around a lot in the skincare industry of late.

Clean beauty refers to products that contain no harmful ingredients – the ingredients are healthy and the production of them is kind to the environment, however, there are brands that would like you to believe that when they refer to ‘clean beauty’, they are implying that other beauty brands are dirty, which simply is not true.

The clean beauty label is a step in the right direction and encouraging customers to seek a healthier, safer, and more eco-conscious product, but unfortunately still has a long way to go as the beauty and skincare industry remains at best, under-regulated and at worst unregulated.

Clean beauty holds various definitions depending on the criteria decided on by the brand.

Without a recognised certification, any brand can call its products ‘clean’, ‘natural’, and ‘organic’ whilst containing just 1% of the claimed ingredient, or perhaps none at all.

‘Natural’ Products

‘Natural’ products refer to products that are formulated with natural, plant-derived ingredients.

Simply because a product says it is “natural”, it could still have many harmful ingredients mixed in.

Whilst an Organic product is always Natural, a Natural product is not always Organic.

An Organic product is one that contains ingredients originating from organic farming practices such the use of compost instead of toxic man made chemical fertilisers.

Whilst the term ‘natural’ can relate to a product containing the majority of ingredients from natural resources and manufactured using natural processes, some of the ingredients may include water, minerals, and physically processed ingredients such as plant extracts and vegetable oils none of which count as organic.

Products can be certified ‘Naturally Organic’, with criteria and standards dependant on the certification body, but these are not as stringent as being ‘COSMOS Organic’.

‘Organic’ Products

‘Organic’ products, or those that claim to be ‘made with organic ingredients’ could contain just one such ingredient within the entire formula.

‘Certified Organic’

Means the product has registered with an industry recognised and approved certification body such as Ecocert, or The Soil Association, and met all the stringent certification standards.

The certification process ensures that registered brand owners and manufacturers comply with, and adhere to the strict regulations set out by the certification body.

This certification provides a guarantee to consumers that they are purchasing a product that has adhered to industry quality standards.

To obtain the certified organic certification, the product must contain a minimum 95% of organic ingredients, anything less and the brand is unable to claim that the product is ‘certified organic’ (This is certification we at The PÜRE Collection have)

Ecocert Logo for COSMOS certified Organic skincare

Why Choose Organic Skincare

Our skin is our largest organ and what you put on it does absorb into your body, that is why it is important to use clean, toxin-free, and certified organic products.

 A transparent skincare brand will always mention what percentages of its ingredients are “Organic”.

For example, our Revitalising Serum is 99% Certified Organic 1% of the total ingredients (Marine Plankton from the ocean), is ‘Organic’ but not ‘Certified Organic”

erol ahmed 296514 unsplash

Organic vs Certified Organic

It is important to us that our products are certified organic as it is vital that our brand remains truthful and with integrity.

Our products contain the highest quality ingredients available.

The PÜRE Collection is proudly Certified Organic to COSMOS standard meaning that are products ingredients are at least 95% organic.

Everything from the soil, where the ingredients are sourced from, to the final packaging must be approved, validated and audited yearly by Ecocert to COSMOS standard ensuring it meets their stringent standards and regulations.

All of The PÜRE Collections products contain Ingredients that are either organic and/or approved certified organic by Ecocert.*

Our raw materials derive from inspected farm fields and processing facilities which have been subjected to detailed record-keeping, and periodic testing of soil and water to ensure that growers and handlers are meeting the standards which have been set.

A basic criteria for a certified organic farm is that it must be managed organically for three years prior to the crops obtaining certification.

This a long, bureaucratic, dedicated and expensive process, but it is easy to see why organic farming techniques provide a safer, more sustainable environment for everyone and more and more people are becoming aware of the benefits of using organic products.

Our ingredients have not come into any contact with any toxic and persistent insecticides, fungicides, herbicides or fertilisers.


Greenwashing is a marketing practice used to sell products using words “natural’, ‘organic’, ‘nature inspired’, ‘wild harvested’ and ‘from nature’

To overcome ‘Greenwashing’ you do need to understand and check labels.

A good point to remember is that Greenwashing is not possible with Certified Natural or Organic Skincare.

Our Promises to You

We promise  

Organic Products.    

Members of Cruelty Free international, PETA and Ecocert.

COSMOS Certified.**

We list ALL of our ingredients on our website and packaging.

*unless otherwise clearly stated.

**At least 95% of the Ingredients in all our products are Organic. 

Select your currency