What is a Fragrance or Perfume?

Adding a fragrance or perfume into a skincare product is not actually making it perform any better, it is just giving you the perception that it is.

A fragrance or perfume can be made with 100’s of synthetic ingredients containing undisclosed chemicals which could harm health.

Why are Fragrances and Perfumes in Skincare a problem?

Skincare brands list ‘Fragrance’ and ‘Perfume’ as their ingredients, and some list them as from a ‘Natural Source’, very few name the ingredients used to create these ‘Fragrances’ or ‘Perfumes’

Customers believe that both are safe, which is exactly what a brand wants you to think.

The ‘International Fragrance Association‘ (IFRA) states there are currently 3,000+ ingredients available to use in fragrance and perfumes.

One such ingredient, Phthalate, is a dangerous synthetic chemical that is frequently added to fragrance formulations to help a scent last longer, and it is almost always undisclosed.

The health risks for phthalate include cancer, human reproductive and developmental toxicity, endocrine disruption, birth defects and respiratory problems.

Chemicals produced in the manufacture of a fragrance are absorbed into the skin and find their way into the bloodstream.

Up to 11% of the population experience skin allergies to Fragrance.

Exposure to fragrances and perfumes are known to trigger symptoms of asthma and migraines, many suffering unnecessarily.

Rashes and breathing problems are prime examples.

Photo by Matthew T Rader on Unsplash

Hiding Ingredients on Labels

A manufacturer will often take advantage of a loophole allowing them to use the word ‘fragrance’ or ‘perfume’ as an ingredient and classify it as a ‘trade secret’, whereby allowing avoidance of fully disclosing all of the true ingredients in the product.

The failure of manufacturers to disclose full fragrance ingredient information results in many people suffering unnecessarily.

Self Regulation

The IFRA self regulates the safety of fragrances through the establishment of their own guidelines.

How to Avoid Fragrances and Perfumes in your Skincare

Avoid products that list the words ‘fragrance’ or ‘perfume’ as part of their ingredients.

Be aware that ‘Natural’ fragrance can be just as toxic as a synthetic fragrance as there are no legal definitions on cosmetic labelling as to what the word ‘Natural’ means.

Overuse of Fragrances in Beauty Products

Estimate percentage of fragrance/perfumes in products:

96% of Shampoos
98% of Conditioners
97% of Hair Styling products
91% of Anti-perspirants
95% of Shaving products
83% of Moisturisers
63% of Sunscreens
91% of Lip Moisturisers
71% of Lipsticks
50% of Foundations
33% of Blushes and Eyeliners

The PÜRE Collection Ingredients

There are no Fragrances or Perfumes in our Skincare

You will not see ‘Fragrance’ ‘Scent’ or ‘Perfume’/’Parfum’ as an ingredient in any of our products for the simple reason, we do not use any, any aroma you derive will be from the organic oils themselves.