Tamanu Oil


Tamanu Oil


One of our most popular products is our PhytoHealth Revitalising Serum. 

Revitalising Serum 30ml all logos and box

One of the oils we use in this product is Tamanu Oil for its antibiotic, antimicrobial, anti-inflammatory, and antioxidant properties.


The Tamanu tree is native to South East Asia, with unusual black bark and shiny leaves, it blooms twice a year with white, fragrant flowers that produce a fruit that looks like a small apple.


As the fruit ripens, it turns from green to yellow and then hardens and turns to brown and eventually shrivels up, at this stage the seed (kernel) is removed from the fruit and dried in the sun for several weeks before the oil is extracted by cold press. 

100 kilograms of Tamanu fruit are required to produce just 5 kilograms of oil.

The oil contains a unique fatty acid Calophyllic acid which is a natural antibiotic called Lactone, it also contains a natural, non-steroid anti-inflammatory called Calophyllolide, this is what sets Tamanu oil apart from other oils as it is not found in any other oil.

It has a low comedogenic rating of 2, which means it is less likely to clog your pores.

Tamanu is another expensive ingredient that we use, because of its cost, we know other skincare companies might skip using Tamanu oil as an ingredient, but we know the benefits are worth it and our customers expect the only the finest from us.

Amino Acids

What are Amino Acids?

Amino Acids

What are Amino Acids?

 Amino Acids are building blocks making up proteins.

There are 20 amino acids, 11 of which are considered ‘Nonessential’, and 9 that are considered ‘Essential,’ 

Nonessential does not mean that they are not important, on the contrary, it simply means that the body already makes them on its own. 

Essential means that the body cannot make them on its own, so they must be acquired through either diet or topical.

The nine essentials are found in proteins, such as meat, poultry, fish, eggs, dairy and plants. 
For Vegans essential protein options include quinoa, buckwheat and soybeans.

In skincare, amino acids enhance the skin’s overall quality and appearance.  

Studies (Farris, P. et al. Journal of drugs in dermatology JDD 13.1. 41-46 (2014)) show amino acids are an effective measure for lessening the appearance of the signs of ageing, making the use for skin an option to infuse into topical cosmetic formulations for anti-ageing benefits.

   The Benefits:

     Promoting cellular repair
          Smoothing fine lines and wrinkles
        Hydrating the skin
       Reducing inflammation
      Building collagen

They are essential components to maintaining the appearance of healthy looking skin and can be found in all types of skincare products, from moisturisers, serums, eye creams, and cleansers. 

Unlike many skin care acids that require some caution when being introduced to your skincare regime, these acids are easy to incorporate into your current routine as they work well with all skin types.

However, as always, it is recommended to perform a patch test before using any skincare product and stopping use if you have any adverse reaction.

Amino acids are contained in our Face Spritzers with added Marine Phytoplankton, our PhytoHealth™ Premium Blend Beard Oil, our Intense Serum and our 100% Prickly Pear Seed Oil, all of course Certified Organic by Ecocert

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Our Promises

Our Promises



Ecocert The Pure collection

The PÜRE Collection’s products are officially certified by Ecocert to the COSMOS standard which means that all of our ingredients are at least 95% Organic.

This certification process includes a yearly audit to ensure compliance with the strict regulations set out by Ecocert.

The ingredients are certified according to organic farming regulations.

Organic farming provides a safer, more sustainable environment for everyone, and more people are becoming aware of the benefits of using  certified organic skincare.


Photo by Matthew T Rader on Unsplash

Having achieved a Certified Organic standard is a guarantee to our customers that no synthetic pesticides, herbicides, or toxic chemicals are used in the growing, harvesting and production of ingredients or in our manufacturing process. 


We use no artificial fragrances or perfumes, this is all part of our Clean Code.

Many skincare brands use artificial fragrances to cover up the smell of the chemicals used within their formulas, this can often be the cause for irritation to the skin.


recycle logo

Being a member of Ecocert means that all of our packaging is recyclable.


GMO stands for ‘Genetically Modified Organism’.

As part of The PÜRE Collection’s clean code we believe nature provides the best, and our products contain No GMO’s.


In the world we live in, nature provides a vast spectrum of colours for the eyes to see.

The artificial colours used in skincare are often derived from a string of synthetic chemicals which could have adverse effects on your skin such as irritation or sensitivity.

We do not use any artificial colours, the colours you will see are derived from the natural and organic ingredients themselves.


Every  ingredient we use holds its own unique ability, not having one, but a blend of powerful ingredients to obtain maximum benefits and achieve potent results.

We choose not to use the common ingredients, we use the extraordinary instead, not only for the prestige factor, more importantly for the benefits of their multi-functional composition.

Our products are formulated with highly active certified organic and naturally derived ingredients, pure essential and botanical oils, rich in antioxidants and essential fatty acids.

The efficacy in our products comes from the organic nature of our ingredients. Organic is better for our health, well-being and the environment.


white labelling, the pure collection, private labelling, organic skincare

We do not use a company that mass produces skincare for sale to many other brands, all of our products are made in-house by us, to ensure the highest of standards and quality.


We are proud members of PETA and Cruelty Free International.

We have never, nor will we ever test our products on animals.

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The Difference between Natural and Organic

The difference between Natural and Organic

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Whilst a genuine Organic product is always Natural, a Natural product is not always Organic.

Natural is a word that implies that a product is made with ingredients found only in nature, it really should be regarded as a Greenwashing term.

The term Natural can relate to a product containing many ingredients from natural resources and manufactured using natural processes, some of the ingredients may include water, minerals, and physically processed ingredients such as plant extracts and vegetable oils which do not count as organic.

Skincare that contains any ‘Fragrances’, ‘Perfumes’, or synthetic chemicals cannot be Natural or Organic.

Ideally a skincare product should be certified by a regulatory body such as Ecocert or The Soil Association which means that the brand has undergone strict and rigorous testing to comply.

Organic should mean ingredients from a natural source, or farm grown without any added man made or toxic chemicals.

Consumers are lead to believe that products with the words ‘Natural’ and ‘Organic’ contain no toxic chemicals or artificial fragrances, however, due to the lack of regulation in the skincare and beauty industry, manufacturers can still label their products this way even if the product does contain processed, toxic and chemically enhanced ingredients.

UK legislation permits brands to label skincare ‘Natural’ when it contains less than 1% of a ‘Natural’ ingredient.


greenwashing, false advertising, green, eco, skincare, natural and organic skincare

‘Nature Inspired’, ‘From Nature’, ‘Natural’, and ‘Organic’ are much hyped words and are, what is known as ‘Greenwashing,’ unfortunately it is very common in the marketing of skincare.

Claiming a product is ‘Natural’ when it in fact contains a high percentage of synthetic ingredients, makes shopping for green products problematic for the consumer.

Another Greenwashing term much overused is “Wild Harvested”, such a product may contain natural ingredients, however unless these ingredients are organically farmed, they should not be termed as organic.

natural and organic skincare,

Certified Organic

Certified organic skincare products are those that have been certified as comprising of organic ingredients by regulatory bodies such as Ecocert or The Soil Association who set a large number of strict production rules and regulations for organic certification.

transparent skincare brand will always state what percentages of its ingredients are Organic.

For example our PhytoHealth Revitalising Serum is 99% Certified Organic the 1% that can not be ‘certified’ organic is the Marine Phytoplankton added by us as an ingredient, as this ingredient derives from the ocean it is organic but it can not be certified organic.

Revitalising Serum 30ml


Rams head

New Technology Horrors

New Technology Horrors

The PURE Collection

After having worked most of our working life in an age when humans ruled the office, and common daily use of computers were still in their infancy, it was quite a challenge to start anew, not only a new career forming The PÜRE Collection, but also with new computer technology, that seemed to be advancing far quicker than we were!

Would we be embracing  all this technology if it were not for our business, other than maybe Facebook for our own personal use?  Almost certainly not.  

Social Media

As for technological software programmes, online gaming and even social media platforms such as Instagram, Twitter, TikTok, Pinterest… and the list goes on with new ones added, what appears to be overnight, these are a whole world unto themselves with their, language, social etiquettes and structures.

alex iby HeFtpMLUscE unsplash(Photo by Alex Iby on Unsplash)

Our office library used to consist of rows of tomes, not chips.

Physically, we are not nearly as old as computer technology makes us feel.

 Seeing young children playing videos and learning games with as much knowledge and gusto as we had did with board games and abacus (remember those?), instantly makes us feel both ancient and shame, now we quickly hide the pen and notepad we still carry around in our pocket.

Our  salvation is that I doubt the kids of today know they are, let alone know how to use them.

crissy jarvis gdL UZfnD3I unsplash (Photo by Crissy Jarvis on Unsplash)

Having leapt head first into the 21st century, we have taken on board all this technology, embracing, (albeit grudgingly)  what needs to be learnt and doing so with much yelling, screaming and at times hair pulling, however we are getting there and learning new things every day.


Who would have known that Chaps are not necessarily my friends, but Challenge-Handshake Authentication Protocol, WEP is not to be done with tissue in hand when frustrated or very happy, but Wide-area network, DAM is not a word spouted in frustration, but Database activity monitoring.

So, as each day comes we embrace computer technology and become more and more proficient.

We are no longer petrified of it, but slowly easing away from being afraid and accepting it as our friend.

We are determined not to let technology beat us and it will not.

It’s all about the size

Now when we are hear the phrase “we need more RAM”, we do not run in panic.

We now know it is time to increase our computer memory and “spreadsheets” assigned to Excel.

livin4wheel BHQrJv34sw4 unsplash (Photo by Livin4wheel on Unsplash)

Female in bath of milk

Was Cleopatra so Extravagant after all?

Was Cleopatra so extravagant after all?


Did Cleopatra really bathe daily in Donkey’s Milk?

If so, more than 700 donkeys would have to have been milked daily, just to provide the quantity of milk necessary for her.

However, was this really so extravagant?

In today’s market Cleopatra’s bath in Donkey’s milk would cost around £1,800, however had she bathed in Prickly Pear Seed Oil the cost at would be around £480,000*

Our Prickly Pear Seed Oil, is certified organic and unadulterated for application directly to your face, and of course is completely suitable  for bathing in too should you wish.

Our PhytoHealthRevitalising Serum also contains Prickly Pear Seed Oil, along with our PhytoHealth Intense serum,  and our best selling PhytoHealth Beard Oil


* We can arrange a small discount if you order £480,000 worth of goods daily from us.

Prickly Pear Seed Oil 30ml
Revitalising Serum 30ml
Intense Serum 30ml packaging and logos
Beard oil large with three logos
Ecocert Logo for cosmos organic, certified organic skincare, the pure collection

Benefits of Certified Organic Skincare

Benefits of Certified Organic Skincare

Ecocert Logo for cosmos organic, certified organic skincare, the pure collection

People tend to think what they put into their bodies to eat healthily, but less so what they put onto their skin.

Not only is Certified Organic Skincare better for the environment, it is also better for your health and well being.

Our food is broken down by the digestive system, our liver flushes away harmful toxins, but when we put synthetic chemicals onto our skin, they enter into our bloodstream.

Non Organic Skincare products could contain harmful ingredients

Many non organic skincare products include an astonishing amount of harmful man made chemicals including formaldehyde or parabens.

From the list of the ingredients seen on a product of a non-organic skincare product you will probably not recognise many of the ingredients, these are usually the ones that contain the synthetic chemicals. 

Do look for Perfumes or Fragrances, these are allowed to be used by brands to cover a huge amount of synthetic, man-made chemicals. 

certified organic skincare

Organic Skincare product ingredients

Look for a similar product that is Certified Organic, and now look at the ingredients list, you will probably recognise most, if not all of them.

Certified Organic ingredients are grown without the use of pesticides or man made chemicals, therefore skin is absorbing natural ingredients.

Organic products are less likely to cause allergic reactions

Skincare products that are Organic are less likely to cause allergic reactions than non organic due to containing no synthetic or toxic chemicals.

clean natural skincare

Organic is Healthier for your Skin

Skincare products that contain synthetic chemicals could cause harm that may not be recognisable immediately or even long term, however they are invasive.

The chemical elements contained may provide instant gratification with use, but the chemicals could damage and weaken the skin causing ageing.

Organic Skincare products help preserve the Environment


Organic products only use naturally grown ingredients free from toxic pesticides and fertilisers, leaving less harmful footprints on the planet.

We believe that the cosmetic industry really needs to consider how to position itself as an environmentally responsible industry.

By using natural products from organic farming, you are helping to minimise the environmental impact and support the sustainability of the environment.

benefits of certified organic skincare

Making the switch to Certified Organic Skincare has numerous advantages, including making your skin, and the planet a lot better.

The ingredients support organic agriculture and are sourced from organic farmers.

Organic farming also plays a key role in helping to tackle climate change.

Organic soils are around 25% more effective at storing carbon in the long term.

What Ingredients does The PÜRE Collection use?

organic skincare

We are Certified to COSMOS standard by Ecocert, and all our ingredients are Ethically and Sustainably sourced.

We offer you pure, certified organic ingredients.

Why companies may not want to verify their authenticity

At present there are no legal definitions of the meaning of the words ‘Organic’ and ‘Natural’ for cosmetic brands, and it is very easy to market and ‘Greenwash‘ anything on a label, and certainly on marketing a product.

We feel that so called ‘clean beauty’ should go beyond more than just a marketing claim, and go with clean agriculture, soil, ingredient harvesting, and manufacturing practices, recognising that every element in the process of creating the end product has a positive, clean impact.

The large financial cost of obtaining certification from Ecocert, the bureaucracy involved, and consumption of time it takes, could be used for other considerations, however, our customers are important, and we know they require and expect, quality over quantity.

What it means to be Certified to COSMOS Standard.

certified organic skincare


COSMOS stands for ‘COSMetic Organic and Natural Standard’.

It is a globally recognised regulatory body that set the requirements for the Certification of Organic and natural products in Europe.

The COSMOS guidelines encourage sustainable production and consumption.

Cosmetic brands could show a positive environmental message to their customers by undertaking self regulated implementations such as being COSMOS organic certified through internationally recognised bodies as Ecocert and The Soil Association,

How are Organic products Certified?

The road for obtaining certification is rigorous, extremely time consuming and costly.

A brand subjects themselves, and their working environment to continuous monitoring and annual audits from their Certification Body, everything from the sourcing of raw materials, the packaging, carbon footprints, recycling, taking samples for laboratory analysis, shipping the finished product to the consumer are all monitored.

At the end of the process if the brand passes, the certification body issues the certification, this is then communicated to customers through the wording on labels and the attachment of the governing bodies logo.

The Certified Organic Benefit 

Certified Organic is strong, it guarantees clean and safe ingredients and there are never any questionable chemicals in ANY of the products that display the Certified Organic logo.

It also holds manufacturers accountable by verifying that what is ‘on’ the label matches with what is actually ‘in’ the product, therefore making it easy for the customer to understand the ingredient list and trust the ingredients in their products.

It also means that every part of the supply chain has adhered to a standard, from the planting of the seeds to audit checks and testing of each ingredient as it moves from soil to skin.

The result is that you are putting a clean product on your skin, feeding your skin with natural ingredients to balance it without any harsh or harmful chemicals.

natural skincare

Certified Organic tells you what is NOT in your skincare, so that we can concentrate on what IS.

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