One of the oils we use in this product is Tamanu Oil for its antibiotic, antimicrobial, anti-inflammatory, and antioxidant properties.
The Tamanu tree is native to South East Asia, with unusual black bark and shiny leaves, it blooms twice a year with white, fragrant flowers that produce a fruit that looks like a small apple.
As the fruit ripens, it turns from green to yellow and then hardens and turns to brown and eventually shrivels up, at this stage the seed (kernel) is removed from the fruit and dried in the sun for several weeks before the oil is extracted by cold press.
100 kilograms of Tamanu fruit are required to produce just 5 kilograms of oil.
The oil contains a unique fatty acid Calophyllic acid which is a natural antibiotic called Lactone, it also contains a natural, non-steroid anti-inflammatory called Calophyllolide, this is what sets Tamanu oil apart from other oils as it is not found in any other oil.
It has a low comedogenic rating of 2, which means it is less likely to clog your pores.
Tamanu is another expensive ingredient that we use, because of its cost, we know other skincare companies might skip using Tamanu oil as an ingredient, but we know the benefits are worth it and our customers expect the only the finest from us.
Amino Acids are building blocks making up proteins.
There are 20 amino acids, 11 of which are considered ‘Nonessential’, and 9 that are considered ‘Essential,’
Nonessential does not mean that they are not important, on the contrary, it simply means that the body already makes them on its own.
Essential means that the body cannot make them on its own, so they must be acquired through either diet or topical.
The nine essentials are found in proteins, such as meat, poultry, fish, eggs, dairy and plants. For Vegans essential protein options include quinoa, buckwheat and soybeans.
In skincare, amino acids enhance the skin’s overall quality and appearance.
Studies (Farris, P. et al. Journal of drugs in dermatology JDD 13.1. 41-46 (2014)) show amino acids are an effective measure for lessening the appearance of the signs of ageing, making the use for skin an option to infuse into topical cosmetic formulations for anti-ageing benefits.
Promoting cellular repair Smoothing fine lines and wrinkles Hydrating the skin Reducing inflammation Building collagen
They are essential components to maintaining the appearance of healthy looking skin and can be found in all types of skincare products, from moisturisers, serums, eye creams, and cleansers.
Unlike many skin care acids that require some caution when being introduced to your skincare regime, these acids are easy to incorporate into your current routine as they work well with all skin types.
However, as always, it is recommended to perform a patch test before using any skincare product and stopping use if you have any adverse reaction.
The PÜRE Collection’s products are officially certified by Ecocert to the COSMOS standard which means that all of our ingredients are at least 95% Organic.
This certification process includes a yearly audit to ensure compliance with the strict regulations set out by Ecocert.
The ingredients are certified according to organic farming regulations.
Organic farming provides a safer, more sustainable environment for everyone, and more people are becoming aware of the benefits of using certified organic skincare.
Having achieved a Certified Organic standard is a guarantee to our customers that no synthetic pesticides, herbicides, or toxic chemicals are used in the growing, harvesting and production of ingredients or in our manufacturing process.
Whilst a genuine Organic product is always Natural, a Natural product is not always Organic.
Naturalis a word that implies that a product is made with ingredients found only in nature, it really should be regarded as a Greenwashing term.
The term Natural can relate to a product containing many ingredients from natural resources and manufactured using natural processes, some of the ingredients may include water, minerals, and physically processed ingredients such as plant extracts and vegetable oils which do not count as organic.
Ideally a skincare product should be certified by a regulatory body such as Ecocert or The Soil Association which means that the brand has undergone strict and rigorous testing to comply.
Organic should mean ingredients from a natural source, or farm grown without any added man made or toxic chemicals.
Consumers are lead to believe that products with the words ‘Natural’ and ‘Organic’ contain no toxic chemicals or artificial fragrances, however, due to the lack of regulation in the skincare and beauty industry, manufacturers can still label their products this way even if the product does contain processed, toxic and chemically enhanced ingredients.
UK legislation permits brands to label skincare ‘Natural’ when it contains less than 1% of a ‘Natural’ ingredient.
‘Nature Inspired’, ‘From Nature’, ‘Natural’,and‘Organic’ are much hyped words and are, what is known as ‘Greenwashing,’ unfortunately it is very common in the marketing of skincare.
Claiming a product is ‘Natural’ when it in fact contains a high percentage of synthetic ingredients, makes shopping for green products problematic for the consumer.
Another Greenwashing term much overused is “Wild Harvested”, such a product may contain natural ingredients, however unless these ingredients are organically farmed, they should not be termed as organic.
Certified organic skincare products are those that have been certified as comprising of organic ingredients by regulatory bodies such as Ecocert or The Soil Association who set a large number of strict production rules and regulations for organic certification.
A transparent skincare brand will always state what percentages of its ingredients are Organic.
For example our PhytoHealthRevitalising Serum is 99% Certified Organic the 1% that can not be ‘certified’ organic is the Marine Phytoplankton added by us as an ingredient, as this ingredient derives from the ocean it is organic but it can not be certified organic.
After having worked most of our working life in an age when humans ruled the office, and common daily use of computers were still in their infancy, it was quite a challenge to start anew, not only a new career forming The PÜRE Collection, but also with new computer technology, that seemed to be advancing far quicker than we were!
Would we be embracing all this technology if it were not for our business, other than maybe Facebook for our own personal use? Almost certainly not.
As for technological software programmes, online gaming and even social media platforms such as Instagram, Twitter, TikTok, Pinterest… and the list goes on with new ones added, what appears to be overnight, these are a whole world unto themselves with their, language, social etiquettes and structures.
Our office library used to consist of rows of tomes, not chips.
Physically, we are not nearly as old as computer technology makes us feel.
Seeing young children playing videos and learning games with as much knowledge and gusto as we had did with board games and abacus (remember those?), instantly makes us feel both ancient and shame, now we quickly hide the pen and notepad we still carry around in our pocket.
Our salvation is that I doubt the kids of today know they are, let alone know how to use them.
Having leapt head first into the 21st century, we have taken on board all this technology, embracing, (albeit grudgingly) what needs to be learnt and doing so with much yelling, screaming and at times hair pulling, however we are getting there and learning new things every day.
Who would have known that Chaps are not necessarily my friends, but Challenge-Handshake Authentication Protocol, WEP is not to be done with tissue in hand when frustrated or very happy, but Wide-area network, DAM is not a word spouted in frustration, but Database activity monitoring.
So, as each day comes we embrace computer technology and become more and more proficient.
We are no longer petrified of it, but slowly easing away from being afraid and accepting it as our friend.
We are determined not to let technology beat us and it will not.
It’s all about the size
Now when we are hear the phrase “we need more RAM”, we do not run in panic.
We now know it is time to increase our computer memory and “spreadsheets” assigned to Excel.
People tend to think what they put into their bodies to eat healthily, but less so what they put onto their skin.
Not only is Certified Organic Skincare better for the environment, it is also better for your health and well being.
Our food is broken down by the digestive system, our liver flushes away harmful toxins, but when we put synthetic chemicals onto our skin, they enter into our bloodstream.
Non Organic Skincare products could contain harmful ingredients
Many non organic skincare products include an astonishing amount of harmful man made chemicals including formaldehyde or parabens.
From the list of the ingredients seen on a product of a non-organic skincare product you will probably not recognise many of the ingredients, these are usually the ones that contain the synthetic chemicals.
Do look for Perfumes or Fragrances, these are allowed to be used by brands to cover a huge amount of synthetic, man-made chemicals.
Organic Skincare product ingredients
Look for a similar product that is Certified Organic, and now look at the ingredients list, you will probably recognise most, if not all of them.
Why companies may not want to verify their authenticity
At present there are no legal definitions of the meaning of the words ‘Organic’ and ‘Natural’ for cosmetic brands, and it is very easy to market and ‘Greenwash‘ anything on a label, and certainly on marketing a product.
We feel that so called ‘clean beauty’ should go beyond more than just a marketing claim, and go with clean agriculture, soil, ingredient harvesting, and manufacturing practices, recognising that every element in the process of creating the end product has a positive, clean impact.
The large financial cost of obtaining certification from Ecocert, the bureaucracy involved, and consumption of time it takes, could be used for other considerations, however, our customers are important, and we know they require and expect, quality over quantity.
What it means to be Certified to COSMOS Standard.
COSMOS stands for ‘COSMetic Organic and Natural Standard’.
It is a globally recognised regulatory body that set the requirements for the Certification of Organic and natural products in Europe.
The COSMOS guidelines encourage sustainable production and consumption.
Cosmetic brands could show a positive environmental message to their customers by undertaking self regulated implementations such as being COSMOS organic certified through internationally recognised bodies as Ecocert and The Soil Association,
How are Organic products Certified?
The road for obtaining certification is rigorous, extremely time consuming and costly.
A brand subjects themselves, and their working environment to continuous monitoring and annual audits from their Certification Body, everything from the sourcing of raw materials, the packaging, carbon footprints, recycling, taking samples for laboratory analysis, shipping the finished product to the consumer are all monitored.
At the end of the process if the brand passes, the certification body issues the certification, this is then communicated to customers through the wording on labels and the attachment of the governing bodies logo.
The Certified Organic Benefit
Certified Organic is strong, it guarantees clean and safe ingredients and there are never any questionable chemicals in ANY of the products that display the Certified Organic logo.
It also holds manufacturers accountable by verifying that what is ‘on’ the label matches with what is actually ‘in’ the product, therefore making it easy for the customer to understand the ingredient list and trust the ingredients in their products.
It also means that every part of the supply chain has adhered to a standard, from the planting of the seeds to audit checks and testing of each ingredient as it moves from soil to skin.
The result is that you are putting a clean product on your skin, feeding your skin with natural ingredients to balance it without any harsh or harmful chemicals.
Certified Organic tells you what is NOT in your skincare, so that we can concentrate on what IS.