White Labelling, the pure collection, organic skincare,

White and Private Labelling

White and Private Labelling

White Labelling, the pure collection, organic skincare,

Did you know you could literally purchase exactly the same product, one perhaps from a pound shop, and the other from a high end beauty boutique for a lot more money, both products made in mass, with exactly the same ingredients and contents made in the same factory, with just a different label added with the different brand name?

It may be surprising to learn that many skin care products, from both niche and corporate brands, are sourced from the same factory and contain exactly the same ingredients.

One brand could sell this formulation at a mass market low price in the pound shop for example, whilst the same formulation could be sold by another brand as a high-end luxury product at a premium price. (With no justification other than profit greed).

The skincare industry has prayed on peoples insecurities getting them to buy the expensive products to solve all their self-esteem woes, and the higher the price, supposedly the better the results.

When it comes to marketing skincare, confidence is the major battle. What people are buying is not magic in a bottle, it is confidence.

White Labelling:

When white labelling, a brand is not able to change the formula in any way, what differentiates one brand from another is the brand’s image as portrayed through their story, packaging and marketing.

It does allow a brand to sell cheap and fast, although the cost savings may not necessarily be borne by the customer.

However, questions could be raised about the brands transparency and their credibility, as well as the quality of the final product.

Private Labelling:

…is a product sourced and formulated to a brand’s own specifications, in large volumes, and sold by that brand for exclusive sale.

Here, a brand can modify the product, the size, colouring, ingredients etc. as it is their own formulations that are being manufactured.

The difference between private labelling and in-house production is the lack of manufacturing control as well as quality control that the brand has on the final product.

It is an easy, simple and often fast way for brands to come to the market, and is of course the route that the majority of celebrity brands take, as well as many general ‘wellness’ brands who sell a multitude of products under their name.

With both White and Private labelling, a brand does not necessarily have to undertake the trials and tribulations of manufacturing their own products.

It may be possible to find out if your favourite brand is outsourcing, but it is highly unlikely a brand will admit to it, particularly white labelling. (Google may be your friend with the correct search words).

‘White Labelling in the cosmetics industry is also known as ‘dupes’

We at The PÜRE Collection enjoy creating our own formulas and can vouch for them being made in-house by us, and of course all of our products undergo strict tests with both outside independent certified product safety and regulatory affair laboratories, testing centres and Ecocert to ensure all our ingredients are organic, all protocol and safety and governmental regulations are adhered to.

We are proud to be transparent and credible, we prefer to keep a rein on our quality and freshness.

Rams head

New Technology Horrors

New Technology Horrors

The PURE Collection

After having worked most of our working life in an age when humans ruled the office, and common daily use of computers were still in their infancy, it was quite a challenge to start anew, not only a new career forming The PÜRE Collection, but also with new computer technology, that seemed to be advancing far quicker than we were!

Would we be embracing  all this technology if it were not for our business, other than maybe Facebook for our own personal use?  Almost certainly not.  

Social Media

As for technological software programmes, online gaming and even social media platforms such as Instagram, Twitter, TikTok, Pinterest… and the list goes on with new ones added, what appears to be overnight, these are a whole world unto themselves with their, language, social etiquettes and structures.

alex iby HeFtpMLUscE unsplash(Photo by Alex Iby on Unsplash)

Our office library used to consist of rows of tomes, not chips.

Physically, we are not nearly as old as computer technology makes us feel.

 Seeing young children playing videos and learning games with as much knowledge and gusto as we had did with board games and abacus (remember those?), instantly makes us feel both ancient and shame, now we quickly hide the pen and notepad we still carry around in our pocket.

Our  salvation is that I doubt the kids of today know they are, let alone know how to use them.

crissy jarvis gdL UZfnD3I unsplash (Photo by Crissy Jarvis on Unsplash)

Having leapt head first into the 21st century, we have taken on board all this technology, embracing, (albeit grudgingly)  what needs to be learnt and doing so with much yelling, screaming and at times hair pulling, however we are getting there and learning new things every day.


Who would have known that Chaps are not necessarily my friends, but Challenge-Handshake Authentication Protocol, WEP is not to be done with tissue in hand when frustrated or very happy, but Wide-area network, DAM is not a word spouted in frustration, but Database activity monitoring.

So, as each day comes we embrace computer technology and become more and more proficient.

We are no longer petrified of it, but slowly easing away from being afraid and accepting it as our friend.

We are determined not to let technology beat us and it will not.

It’s all about the size

Now when we are hear the phrase “we need more RAM”, we do not run in panic.

We now know it is time to increase our computer memory and “spreadsheets” assigned to Excel.

livin4wheel BHQrJv34sw4 unsplash (Photo by Livin4wheel on Unsplash)

Female in bath of milk

Was Cleopatra so Extravagant after all?

Was Cleopatra so extravagant after all?


Did Cleopatra really bathe daily in Donkey’s Milk?

If so, more than 700 donkeys would have to have been milked daily, just to provide the quantity of milk necessary for her.

However, was this really so extravagant?

In today’s market Cleopatra’s bath in Donkey’s milk would cost around £1,800, however had she bathed in Prickly Pear Seed Oil the cost at would be around £480,000*

Our Prickly Pear Seed Oil, is certified organic and unadulterated for application directly to your face, and of course is completely suitable  for bathing in too should you wish.

Our PhytoHealthRevitalising Serum also contains Prickly Pear Seed Oil, along with our PhytoHealth Intense serum,  and our best selling PhytoHealth Beard Oil


* We can arrange a small discount if you order £480,000 worth of goods daily from us.

Prickly Pear Seed Oil 30ml
Revitalising Serum 30ml
Intense Serum 30ml packaging and logos
Beard oil large with three logos
Rose Otto

Fragrance in Skincare

Fragrance in Skincare


What is a Fragrance or Perfume?

Rose Otto, rosa damasca, Bulgarian rose otto, intense serum, beard oil, phytohealth, organic skincare, organic

Adding a fragrance or perfume into a skincare product is not actually making it perform any better, it is just giving you the perception that it is.

A fragrance or perfume can be made with 100’s of synthetic ingredients containing undisclosed chemicals which could harm health.


Why are Fragrances and Perfumes in Skincare a problem?

Skincare brands list ‘Fragrance’ and ‘Perfume’ as their ingredients, and some list them as from a ‘Natural Source’, very few name the ingredients used to create these ‘Fragrances’ or ‘Perfumes’

Customers believe that both are safe, which is exactly what a brand wants you to think.

The ‘International Fragrance Association‘ (IFRA) states there are currently 3,000+ ingredients available to use in fragrance and perfumes.

One such ingredient, Phthalate, is a dangerous synthetic chemical that is frequently added to fragrance formulations to help a scent last longer, and it is almost always undisclosed.

The health risks for phthalate include cancer, human reproductive and developmental toxicity, endocrine disruption, birth defects and respiratory problems.

Chemicals produced in the manufacture of a fragrance are absorbed into the skin and find their way into the bloodstream.

Up to 11% of the population experience skin allergies to Fragrance.

Exposure to fragrances and perfumes are known to trigger symptoms of asthma and migraines, many suffering unnecessarily.

Rashes and breathing problems are prime examples.

Photo by <a href=Photo by Matthew T Rader on Unsplash

Hiding Ingredients on Labels

A manufacturer will often take advantage of a loophole allowing them to use the word ‘fragrance’ or ‘perfume’ as an ingredient and classify it as a ‘trade secret’, whereby allowing avoidance of fully disclosing all of the true ingredients in the product.

The failure of manufacturers to disclose full fragrance ingredient information results in many people suffering unnecessarily.


Self Regulation

The IFRA self regulates the safety of fragrances through the establishment of their own guidelines.

How to Avoid Fragrances and Perfumes in your Skincare

Avoid products that list the words ‘fragrance’ or ‘perfume’ as part of their ingredients.

Be aware that ‘Natural’ fragrance can be just as toxic as a synthetic fragrance as there are no legal definitions on cosmetic labelling as to what the word ‘Natural’ means.

Overuse of Fragrances in Beauty Products

Estimate percentage of fragrance/perfumes in products:

96% of Shampoos
98% of Conditioners
97% of Hair Styling products
91% of Anti-perspirants
95% of Shaving products
83% of Moisturisers
63% of Sunscreens
91% of Lip Moisturisers
71% of Lipsticks
50% of Foundations
33% of Blushes and Eyeliners

The PÜRE Collection Ingredients

There are no Fragrances or Perfumes in our Skincare

You will not see ‘Fragrance’ ‘Scent’ or ‘Perfume’/’Parfum’ as an ingredient in any of our products for the simple reason, we do not use any, any aroma you derive will be from the organic oils themselves.

Pure collection

Ecocert Logo for cosmos organic, certified organic skincare, the pure collection

Benefits of Certified Organic Skincare

Benefits of Certified Organic Skincare

Ecocert Logo for cosmos organic, certified organic skincare, the pure collection

People tend to think what they put into their bodies to eat healthily, but less so what they put onto their skin.

Not only is Certified Organic Skincare better for the environment, it is also better for your health and well being.

Our food is broken down by the digestive system, our liver flushes away harmful toxins, but when we put synthetic chemicals onto our skin, they enter into our bloodstream.

Non Organic Skincare products could contain harmful ingredients

Many non organic skincare products include an astonishing amount of harmful man made chemicals including formaldehyde or parabens.

From the list of the ingredients seen on a product of a non-organic skincare product you will probably not recognise many of the ingredients, these are usually the ones that contain the synthetic chemicals. 

Do look for Perfumes or Fragrances, these are allowed to be used by brands to cover a huge amount of synthetic, man-made chemicals. 

certified organic skincare

Organic Skincare product ingredients

Look for a similar product that is Certified Organic, and now look at the ingredients list, you will probably recognise most, if not all of them.

Certified Organic ingredients are grown without the use of pesticides or man made chemicals, therefore skin is absorbing natural ingredients.

Organic products are less likely to cause allergic reactions

Skincare products that are Organic are less likely to cause allergic reactions than non organic due to containing no synthetic or toxic chemicals.

clean natural skincare

Organic is Healthier for your Skin

Skincare products that contain synthetic chemicals could cause harm that may not be recognisable immediately or even long term, however they are invasive.

The chemical elements contained may provide instant gratification with use, but the chemicals could damage and weaken the skin causing ageing.

Organic Skincare products help preserve the Environment


Organic products only use naturally grown ingredients free from toxic pesticides and fertilisers, leaving less harmful footprints on the planet.

We believe that the cosmetic industry really needs to consider how to position itself as an environmentally responsible industry.

By using natural products from organic farming, you are helping to minimise the environmental impact and support the sustainability of the environment.

benefits of certified organic skincare

Making the switch to Certified Organic Skincare has numerous advantages, including making your skin, and the planet a lot better.

The ingredients support organic agriculture and are sourced from organic farmers.

Organic farming also plays a key role in helping to tackle climate change.

Organic soils are around 25% more effective at storing carbon in the long term.

What Ingredients does The PÜRE Collection use?

organic skincare

We are Certified to COSMOS standard by Ecocert, and all our ingredients are Ethically and Sustainably sourced.

We offer you pure, certified organic ingredients.

Why companies may not want to verify their authenticity

At present there are no legal definitions of the meaning of the words ‘Organic’ and ‘Natural’ for cosmetic brands, and it is very easy to market and ‘Greenwash‘ anything on a label, and certainly on marketing a product.

We feel that so called ‘clean beauty’ should go beyond more than just a marketing claim, and go with clean agriculture, soil, ingredient harvesting, and manufacturing practices, recognising that every element in the process of creating the end product has a positive, clean impact.

The large financial cost of obtaining certification from Ecocert, the bureaucracy involved, and consumption of time it takes, could be used for other considerations, however, our customers are important, and we know they require and expect, quality over quantity.

What it means to be Certified to COSMOS Standard.

certified organic skincare


COSMOS stands for ‘COSMetic Organic and Natural Standard’.

It is a globally recognised regulatory body that set the requirements for the Certification of Organic and natural products in Europe.

The COSMOS guidelines encourage sustainable production and consumption.

Cosmetic brands could show a positive environmental message to their customers by undertaking self regulated implementations such as being COSMOS organic certified through internationally recognised bodies as Ecocert and The Soil Association,

How are Organic products Certified?

The road for obtaining certification is rigorous, extremely time consuming and costly.

A brand subjects themselves, and their working environment to continuous monitoring and annual audits from their Certification Body, everything from the sourcing of raw materials, the packaging, carbon footprints, recycling, taking samples for laboratory analysis, shipping the finished product to the consumer are all monitored.

At the end of the process if the brand passes, the certification body issues the certification, this is then communicated to customers through the wording on labels and the attachment of the governing bodies logo.

The Certified Organic Benefit 

Certified Organic is strong, it guarantees clean and safe ingredients and there are never any questionable chemicals in ANY of the products that display the Certified Organic logo.

It also holds manufacturers accountable by verifying that what is ‘on’ the label matches with what is actually ‘in’ the product, therefore making it easy for the customer to understand the ingredient list and trust the ingredients in their products.

It also means that every part of the supply chain has adhered to a standard, from the planting of the seeds to audit checks and testing of each ingredient as it moves from soil to skin.

The result is that you are putting a clean product on your skin, feeding your skin with natural ingredients to balance it without any harsh or harmful chemicals.

natural skincare

Certified Organic tells you what is NOT in your skincare, so that we can concentrate on what IS.

the creation of pure, colour picture of our collection

The Creation of PÜRE

We have spent the better part of the past three years researching the finest organic ingredients on the planet to make your skin ‘purely’ incredible. Our research has combined great minds in order to bring you the best wholly organic skin care products available.

Matt gold cup

Award Winners

Skincare Award Winners

We were proud to have been Pure Beauty Global Award winners in 2018 for our PhytoHealth Revitalising Serum and the Pure Beauty Awards winners for our PhytohHealth Intense Serum.

Who are Pure Beauty?

Pure Beauty are the UK’s top Beauty and Cosmetic magazine that brings news, views and in-depth features covering product launches, retail trends and innovation in the British Beauty Market they allocate prestigious awards for innovation and creativity within the beauty industry.

Pure Beauty receives hundreds of entries from brands spanning 29 countries, the shortlist features 27 categories ranging from niche fragrance to personal care and packaging design including the category ‘Best New Organic Product’ in which our two products were shortlisted.


In 2019 we were finalists with our PhytoHealth Private Blend Beard Oil and our Detox Face Mask with Rose Otto from The Beauty Awards, and Editor’s Choice for our PhytoHealth Revitalising Serum.

About The Beauty Awards

The Beauty Awards were launched in 2001 by Beauty Magazine, bringing the industry, consumers and celebrities together for an annual celebration of the best in the beauty world to celebrate the latest and greatest products in UK retail beauty

In 2019 we were shortlisted for the Free from Skincare award for our PhytoHealth Intense Serum.

Who are ‘Free From Skincare’?

Free from Skincare focus on natural, organic and ‘free from’ skincare, free from some, or all of the chemicals and additives which concern consumers for health or ethical reasons

Truly Honoured And Humbled

We are humbled with such awards and will continue to add more unique, sustainable products containing only the uncommon, but sustainable, cruelty free, vegan and organic ingredients


Photo by Giorgio Trovato on Unsplash