Filling Argan oil bottles by hand

Argan Oil

Argan Oil

Filling Argan oil bottles by hand

One ingredient that you see in so many products and read about in so many skincare articles, and yet you may still not be sure what it is, how to use it and the many benefits of argan oil there are.

Argan oil is packed with omega fatty acids, vitamin E, and linoleic acids, all of which work to lightly moisturise your skin, soften dry patches, and reduce acne.

Vitamin E in argan oil acts as an anti-inflammatory and helps control your skin’s oil production by balancing out your sebum levels, so you will have fewer breakouts and less irritation.  The antioxidants naturally found in argan oil are known for helping soothe eczema and fade scars.

The healing properties in argan oil are huge, it helps reduce symptoms of different inflammatory skin conditions such as psoriasis, rosacea and helps to treat acne whilst promoting a smoother, calmer complexion.

Because of its antibacterial properties, the oil helps fend off bacteria infection from the skin.

For best results, apply pure argan oil directly to patches of skin affected by the skin condition.

Helps reduce Skin Oiliness

Argan oil possesses sebum-reducing capabilities, which can help decrease total sebum and reduce the oiliness of the skin.

Insufficient hydration is the main reason for excess-oiliness, when the skin is dry, the skin tends to produce more sebum (natural oil) to hydrate the skin’s surface to normalise the skins pH.

Argan oil regulates sebum activities on the skin leading to less oiliness.

Improves Scar Healing

The oil also extends its potential to scar healing, the strong combination of antioxidants and vitamin E, help scars and cuts heal faster.

Prevents and reduces Stretch Marks

Stretch marks occur due to the break down of collagen of over-stretched skin.

Argan oil has proven to help reduce the appearance of stretch marks.

Apply the oil directly to the area twice a day to see visible results.


Nourishes and moisturises cracked and dry lips making them soft and smooth again.

Apply 1-2 drops of argan oil to your lips and rub in gently.
To see smooth lips and a shiny finish.


Cares for your eyelashes and can support their growth.

Apply the oil with a cotton swab to your cleaned eyelashes. 

Resulting in nourished eyelashes.

Nails and Cuticles

Nourishes fragile nails and dry cuticles with the argan oils valuable nutrients, the nail structure is built up and nourished, the nail becomes stronger.

Rub a few drops of the oil into your nails and cuticles.

Resulting in strong and healthy nails and smooth cuticles.

Argan Oil large with argan nuts

Moisturises and Conditions the Hair

The oil is great as a moisturiser for the hair because it contains oleic and linoleic acids, these healthy fatty acids lubricate the hair shaft and help your hair maintain moisture.

The oil is also rich in vitamin E which moisturises your hair and scalp.

A dry scalp is the biggest enemy of healthy hair.

Just as skin, your hair also suffers from environmental damage that can cause your hair to look dry and aged before time.

Argan oil repairs dry and brittle hair thanks to its omega fatty acids and vitamin E content. 

The hair structure is maintained and rebuilt and the moisture is retained.

Add the oil to dry hair before washing, leaving in your hair for approximately 30 minutes, then rinse and wash as you would normally. 

Argan oil is ideal for protecting your hair from heat damage, breakage and split ends as it can withstand high temperatures.

Argan oil also protects against everyday hair damage caused by heat styling, dry weather and air conditioning exposure.

Argan oil 100ml bottle and packaging


Technically, anything can clog your pores, however argan oil has a comedogenic rating of zero, and therefore is very unlikely to. 


Oils are not moisturisers, oils are considered “occlusives,” meaning they act like a barrier to keep moisture from evaporating out of your skin, therefore it is best to apply oils to slightly damp skin.

As argan oil is relatively lightweight, it sinks in and absorbs rather quickly so you will be left with a subtle sheen.

It is considered safe to the skin as it has a low risk of irritation, however on rare occasions, it could cause a rash or cause acne to form, which is usually indicative of an allergy, we therefore advise you to do a patch test prior to usage to make sure that it will not irritate your skin.

Argan oil is contained in our 100% Certified Argan oil, Argan oil with 22k gold flakes,  PhytoHealth Intense Serum, PhytoHealth Revitalising Serum, Soap on a rope and our Gift set.

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Pure logo with female for phytohealth skincare

Ecocert and Cosmos

Ecocert and COSMOS

Pure logo with female

The COSMOS standard was launched in 2011 as a result of Europe’s leading natural cosmetic certifiers joining together to create just one body responsible for the standard of all natural and organic cosmetics.

COSMOS consists of five founding members who authorise and oversee the certification, The Soil Association, Ecocert, Cosmebio, BDIH and AIAB/ICEA.

The main goal is to uphold the inspection and certification of organic and ecological products, eco-friendly systems and respect for the environment throughout the production chain.

world in gold

Today, over 1,600 companies, and more than 25,000 products sold in more than 45 countries are certified under the COSMOS standard.


 The Core Principles of Ecocert and COSMOS are:

Promoting the use of products from organic agriculture, and respecting biodiversity.

Using natural resources responsibly and respecting the environment.

Using processing and manufacturing that are clean and respectful of human health and environment.

Integrating and developing the concept of “Green Chemistry” instead of using petrochemicals.

Providing transparency for consumers.

The COSMOS standard categories regarding the processing of ingredients.

Must contain physically processed agro-ingredients, organic agriculture that reflects pure or allows simple processing.

Chemically processed agro-ingredients, certifiable by using agricultural organic raw materials and manufacturing processes that are clean and authorised.

Water is not certifiable, and must comply with hygienic standards.

Minerals and ingredients of mineral origin are not certifiable and require clear environmental rules in their use, and in further processing.

If there are no natural alternatives, other ingredients MAY be allowed.

COSMOS products are labelled either:

“COSMOS Organic” (Containing 95%+ Organic Ingredients), OR “COSMOS Natural” (Containing 75%+ Organic Ingredients)

The PÜRE Collection are proud to produce and manufacture in accordance with COSMOS Organic strict standards.

This means that our products all contain at least 95% Organic ingredients.


Founded in France in 1991, specialising in the certification of organic agricultural products ECOCERT were the first certification body to develop standards for “natural and organic cosmetics”, they become a benchmark in organic certification worldwide, winning the confidence of consumers and professionals.

The ECOCERT standard is to inspect ingredients, manufacturing processes and packaging to ensure that everything is compliant.

ECOCERT will only approve the use of “green chemicals” and accredit products that meet its strict criteria.

To ensure an environmentally friendly product, ECOCERT promotes the use of ingredients derived from renewable resources and production and manufacturing processes that are environmentally safe.

All of our packaging and website product pages, include all of the ingredients and the percentage breakdown total for organic farming.

What is certified organic blog the pure collection skincare

What is Certified Organic?

Did you know?  

To legally use the term ‘Organic,’ a cosmetic brand can add just ONE organic ingredient in its mix and only 1% of this ingredient needs to be in the product.

There is no denying there is a global awakening and movement towards organic as more people become educated and aware of the health risks associated with exposure to non-organic products (including skincare and beauty), that contain harmful toxins and carcinogens.

Due to this trend, more brands are aligning their products and marketing towards the natural and organic space, so it is important to know the difference and what sets Certified Organic and in turn, The PÜRE Collection apart.

What is an Organic ingredient?

An Organic ingredient is one where no GMO’s, herbicides or synthetic fertilisers are used in the farming of the ingredient.

What is a Certified Organic ingredient?

Brands must adhere to undergo strict, time consuming and costly regulations including annual inspections by one of the authorised organic certification bodies who designate and award Certified Organic verification.

Beware of a brand claiming to ‘Contain’ Certified Organic Ingredients.

If a manufacturer/brand is not Certified Organic and dispenses a certified organic ingredient from its original packaging into a product, that ingredient is no longer ‘Certified Organic’ as it may have been contaminated. The added ingredient is only ‘Organic.’

what is certified organic


Certification Bodies.

There are 10 Certification Bodies that certify products for their authenticity to being ‘Certified Organic’ to COSMOS Standard, Ecocert being one of the main ones along with The Soil Association and others.

By having the Certified Organic logo on the product, you know you are choosing a product that says:

NO Animal Testing
NO Controversial Chemicals
NO Parabens and Phthalates
NO Synthetic Colours, Dyes or Fragrances
NO Nano Particles

YES to Higher levels of Antioxidants (up to 60%)
YES to Sustainably Sourced Organic Ingredients
YES to Transparent Manufacturing Processes
YES to Biodegradable Ingredients
YES to Minimal Packaging with Maximum Recycled Content
YES to Protecting Wildlife and Biodiversity

We use Ecocert as our Certifying Body, they ensure that we meet the strict enforcement that all of our products, packaging and working methods are of the highest standards so that our customers can make the right choice when it comes to buying our skincare range.

Ecocert Logo for COSMOS certified Organic skincare, the pure collection                         

Obtaining proof of Organic status from all of our suppliers ensures that all of our ingredients are Organic.*

All of our packaging, including our bottles, lids and boxes are 100% Recyclable.

Our cleaning products used onsite are ALL Organic.

Being ‘Certified Organic’ means that all of our non-Certified Organic products are manufactured separately from our Certified Organic products.


To become Certified Organic is a highly regulated process.

We must comply with Ecocert’s standards throughout the life cycle of each product, including, laboratory operating procedures, product chain, purchasing, invoicing, warehouse operating procedures and environmental policy including waste management, and ensuring that our standards help the environment and promote the use of ingredients from sustainable practices and organic farming.

You should also look for the COSMOS Standard logo on your skincare products as well as the Certification Bodies logo.
If just the Certification Bodies logo is shown, it could mean that the ingredients are only agriculture, not skincare approved.

The COSMOS Standard inspects all methods of sourcing, manufacturing, marketing and control of cosmetic products.

the pure collection

The Key provisions of Ecocert are:

Establishing the Origin and processing of Ingredients.

Meaning that we provide evidence to Ecocert that all of our ingredients are organic.

Our ingredients are certified according to organic farming regulations, including inspections of farm fields and processing facilities, record keeping and periodic testing of soil and water.

Composition of total product.

Calculating the organic content of complex ingredients and how much organic content is required in products under organic certification.

We provide to Ecocert the breakdown of the total amount of each ingredient in our products, again, with proof that each ingredient is organic. 

Storing, Manufacturing and Packaging.

Ensuring adequate cleanliness, hygiene and traceability throughout all processes, and ensuring that packaging respects the environment.

Providing evidence that we purchase only organic cleaning products and regularly clean our premises with said products, all working areas are kept to high standards.

Proving that our packaging and containers  are recyclable, and our packaging recyclable.

Environmental Management.

Details the requirements for care of the environment throughout the manufacturing process, and managing, minimising and recycling waste.

We supply evidence to Ecocert that we recycle as much as we can and use minimal amounts of energy.

Labelling and Communication.

Defining comprehensive requirements for clear product labelling and company advertising, ensuring all necessary information for consumers and no misleading claims or Greenwashing.

We always ensure our advertising and labels are clear, honest and not misleading. 

Annual Inspection.

An annual inspection is undertaken by Ecocert of our premises to ensure and verify we are abiding to their strict rules and regulations. 

There are two types of COSMOS standards.

‘COSMOS Organic’ or ‘COSMOS Natural.’

COSMOS Organic:

Requires that a minimum of 95% of all ingredients are organic.
This is the Certification we, at The PÜRE Collection have.

COSMOS Natural:

Requires that a minimum of 50% of all ingredients are plant based, and a minimum 5% of all ingredients must be from organic farming.



Tree hugger, sustainable skincare, the pure collection

Sustainability in Skincare

Tree hugger, sustainable skincare, the pure collection

Sustainability in Skincare

We are proud to be members of Greenspark, a sustainable initiative company.

Each time a customer shops with us, we automatically make a donation to them helping towards environmental sustainability.

Greenspark | Plastic & Carbon Offset

What does Sustainability in Skincare really mean?  

Sustainable Skincare is a product made with little impact on people and/or the Environment.

Sustainable is difficult to define as it is one of many terms a brand can use that is unregulated in the beauty and skincare industry.

Brands may claim they are sustainable or ethical but may not actually be so.

The term ‘Sustainable,’ especially now days, as it is very trendy and a marketing favourite is often a form of Greenwashing.

A sustainable skincare brand should be doing everything it can to make sure their environmental impact is a positive one.


Accreditations are excellent proof that a brand is being held accountable for its claims, it means that their actions are being judged against certain criteria by objective third party organisations ensuring that they are being held accountable for their actions.

Look out for accreditations like ‘Certified Organic’ by:

The Soil Association

Ecocert (as used by The PÜRE Collection)

Others to look for:

B Corporation

1% For The Planet

COSMOS (held by The PÜRE Collection)


EWG  (our products have been safety reviewed by EWG)


PETA (we are members of)

Cruelty Free International (again, we are members of)

Palm Oil free

Brands that are palm oil free, contain no environmentally devastating palm oil or any of its derivatives, however it is not always so simple.

On the one hand, palm oil plantations are responsible for a massive amount of destruction to rainforests and displacement of thousands of species.

On the other hand, palm oil has the highest oil yield of any oil crop making it ironically more economical and less destructive.

Look for brands that use sustainably sourced oils,  specifically related to Palm oil, look for the RSPO designation – The Roundtable of Sustainable Palm Oil (RSPO).  It is a global certification scheme formed in 2004 to set the standard for ‘sustainable palm oil’.

Non-toxic Ingredients

Non-toxic refers to a product that does not contain any un-natural manufactured herbicides, GMOs, artificial fertilisers, preservatives, parabens or other toxic ingredients.

A brand that markets their products as non-toxic would often identify themselves as part of the ‘clean beauty movement’.

However, the term ‘non-toxic’ can also be used as another ‘Greenwashing‘ buzzword in the skincare industry, along with ‘Natural’ and ‘Sustainable’.

Animal Welfare

Unfortunately, many brands still test on animals or use animal derivatives, ethical and sustainable brands obviously should not.

Cruelty Free

When brands say their products are cruelty free, it should mean that the product was not tested on animals in any part of its developmental stages.

Surprisingly, there is still some vagueness around this term, brands that claim to be cruelty free may still put animal derivatives into their products, and although they may not directly test on animals themselves, they could still use third-party organisations and ingredient suppliers that do.

Look for cruelty free skincare brands with accreditations like Cruelty Free International and/or PETA approved.


Vegan products should not contain any animal derived ingredients such as collagen or beeswax.


Brands are now undertaking the environmental impact of their packaging far more seriously, and have started to re-use existing packaging, recyclable and even upcycling packaging.

Look for skincare brands that use materials and packaging that have been, or can easily be recycled.

Look for the recycle Logo.

Waste Management

Brands that truly care about the environment should consider all areas of their impact, including waste management.

Their policies should be, but not limited to:

Water and energy management

Being minimal waste as possible

Using sustainable energy sources like renewables

Office recycling programmes


Another category that defines sustainable is ethics, from how the ingredients are sourced, to ensuring that all workers throughout the supply chain are treated fairly.

Fair Trade

Ensuring that from sourcing the raw materials to selling the final products, every step supports and improves the quality of life of the workers and prioritises people and the planet over profit.

Workers are paid and treated fairly for their work, child labour is not involved and communities are not suffering as a result of diminishing resources.

See if, and how brands talk about their workers on their website and check how and where they source their ingredients from.


Ethical ingredient sourcing and transparency are two of the most important signs of a sustainable skincare brand.

Brands must be transparent about where their ingredients come from and consider all ethical and sustainable ways of sourcing them.

This means thinking beyond the specific ingredients, and on to the people involved in obtaining them, and whether or not they were treated fairly.

It is also about considering the social implications linked to the supply chain, issues like whether or not the resources are disempowering communities.

Brands should be paying a fair price for their raw materials and they ensure that their suppliers are committed to ensuring safe and ethical conditions for their workers.

Sustainable brands work with suppliers who implement sustainable and conservation practices so as not to reduce natural resources.

Giving to Charity

It is becoming increasingly common to see skincare brands with a dedicated giving policy for causes they are passionate about to drive social change and help others less fortunate.

We at The PÜRE Collection give  to the UK Asthma and Lung Foundation, Skin Cancer Foundation, Second Sight and Smalls for All.


skin cancer foundation logo

Health and Safety

A skincare brand needs to adhere to health and safety regulations to make sure the products are safe to put on your skin.

The skincare industry for the large part, is unregulated and many countries that have regulations do not have the financial resources to police it properly.

What ingredients are deemed safe is up for debate and depends on where you are in the world.

For example, the EU has banned approximately 1,300 ingredients, whereas the USA has banned only 11, but this in itself is confusing and a topic for a future blog.

Just because ingredients are natural or botanical does not mean they are safe, botanical ingredients such as cucumber, ginkgo, lavender oil, peppermint, rosemary, chamomile and tea tree oil have been known to cause skin irritation and allergies.

To ensure your skincare is not going to do you any harm, it is always a good idea to read the ingredients list and patch test new products. (We offer sample sizes to our customers).

If you are unsure, apps like Skin Deep by the Environmental Working Group (who we are verified by)

Or Think Dirty can help.

Use the apps to check the safety of ingredients on your skin

White Labelling, the pure collection, organic skincare,

White and Private Labelling

White and Private Labelling

White Labelling, the pure collection, organic skincare,

Did you know you could literally purchase exactly the same product, one perhaps from a pound shop, and the other from a high end beauty boutique for a lot more money, both products made in mass, with exactly the same ingredients and contents made in the same factory, with just a different label added with the different brand name?

It may be surprising to learn that many skin care products, from both niche and corporate brands, are sourced from the same factory and contain exactly the same ingredients.

One brand could sell this formulation at a mass market low price in the pound shop for example, whilst the same formulation could be sold by another brand as a high-end luxury product at a premium price. (With no justification other than profit greed).

The skincare industry has prayed on peoples insecurities getting them to buy the expensive products to solve all their self-esteem woes, and the higher the price, supposedly the better the results.

When it comes to marketing skincare, confidence is the major battle. What people are buying is not magic in a bottle, it is confidence.

White Labelling:

When white labelling, a brand is not able to change the formula in any way, what differentiates one brand from another is the brand’s image as portrayed through their story, packaging and marketing.

It does allow a brand to sell cheap and fast, although the cost savings may not necessarily be borne by the customer.

However, questions could be raised about the brands transparency and their credibility, as well as the quality of the final product.

Private Labelling:

…is a product sourced and formulated to a brand’s own specifications, in large volumes, and sold by that brand for exclusive sale.

Here, a brand can modify the product, the size, colouring, ingredients etc. as it is their own formulations that are being manufactured.

The difference between private labelling and in-house production is the lack of manufacturing control as well as quality control that the brand has on the final product.

It is an easy, simple and often fast way for brands to come to the market, and is of course the route that the majority of celebrity brands take, as well as many general ‘wellness’ brands who sell a multitude of products under their name.

With both White and Private labelling, a brand does not necessarily have to undertake the trials and tribulations of manufacturing their own products.

It may be possible to find out if your favourite brand is outsourcing, but it is highly unlikely a brand will admit to it, particularly white labelling. (Google may be your friend with the correct search words).

‘White Labelling in the cosmetics industry is also known as ‘dupes’

We at The PÜRE Collection enjoy creating our own formulas and can vouch for them being made in-house by us, and of course all of our products undergo strict tests with both outside independent certified product safety and regulatory affair laboratories, testing centres and Ecocert to ensure all our ingredients are organic, all protocol and safety and governmental regulations are adhered to.

We are proud to be transparent and credible, we prefer to keep a rein on our quality and freshness.

Female in bath of milk

Was Cleopatra so Extravagant after all?

Was Cleopatra so extravagant after all?


Did Cleopatra really bathe daily in Donkey’s Milk?

If so, more than 700 donkeys would have to have been milked daily, just to provide the quantity of milk necessary for her.

However, was this really so extravagant?

In today’s market Cleopatra’s bath in Donkey’s milk would cost around £1,800, however had she bathed in Prickly Pear Seed Oil the cost at would be around £480,000*

Our Prickly Pear Seed Oil, is certified organic and unadulterated for application directly to your face, and of course is completely suitable  for bathing in too should you wish.

Our PhytoHealthRevitalising Serum also contains Prickly Pear Seed Oil, along with our PhytoHealth Intense serum,  and our best selling PhytoHealth Beard Oil


* We can arrange a small discount if you order £480,000 worth of goods daily from us.

Prickly Pear Seed Oil 30ml
Revitalising Serum 30ml
Intense Serum 30ml packaging and logos
Beard oil large with three logos
Sea Buckthorn

Sea Buckthorn Benefits for Skin

Sea Buckthorn Benefits for Skin

Sea Buckthorn

Why We Love Sea Buckthorn Oil

Sea Buckthorn is gushing with vitamins A and E and being from The PURE Collection, it is of course 100% Certified Organic.  The benefits to the skin are many, the oil nourishes, heals and protects the skin.

It is the only fruit to contain all four types of omega fatty acids, omega 3, omega 6, omega 7, and omega 9.

Multi Tasker

This gentle oil is multi tasking, helping to soothe eczema, treat acne, repair sun damage and rebuild collagen for a more youthful appearance.

Sea Buckthorn Seed Oil or Fruit Oil?

We first started to formulate with the Sea Buckthorn seed oil, which can be derived from both the seed and fruit.

The seed produces a lighter oil, however after much testing, we discovered that the seed oil is not as effective for the skin as is the oil that is produced from the fruit.

The fruit oil is dark orange in colour and due to the high carotenoids, it has a high viscous consistency whereas the seed oil is a pale yellow colour and has a lower viscosity.


Our Dilemma

This left us with a dilemma, because if the fruit derived oil is not massaged in properly to the skin, it may leave a stain on clothes or bed-linen. 

Quality over Quantity

It would have been easy for us to go with the less expensive, and much more commonly used (however less effective) seed oil, but knowing that our customers demand high quality over mass quantity we opted for the fruit oil.

Sea Buckthorn is contained in our award winning Intense serum and is part of our PhytoHealth™ botanical serum range.

The Intense Serum is formulated with 12 of the most nutrient ingredients for nourishing , hydrating and protecting your skin. It delivers visible results for a supple complexion and long lasting radiance, giving the skin intense nutrition, hydration and reviving dull, fatigued skin.


Intense Serum 30ml packaging and logos
fields workers harvesting organic ingredients

Organic vs Certified Organic & Clean vs Natural

Organic vs Certified Organic & Clean vs Natural

Female smelling plant

Skincare labelling is confusing, there are many brands who claim to be ‘organic’, ‘certified organic,’ ‘clean’ and/or ‘natural’, we will see the differences, and what they all mean.

We break down each term and explain why The PÜRE Collection is proud to be Certified Organic

‘Clean’ Beauty

The term ‘clean beauty’ has been bounced around a lot in the skincare industry of late.

Clean beauty refers to products that contain no harmful ingredients – the ingredients are healthy and the production of them is kind to the environment, however, there are brands that would like you to believe that when they refer to ‘clean beauty’, they are implying that other beauty brands are dirty, which simply is not true.

The clean beauty label is a step in the right direction and encouraging customers to seek a healthier, safer, and more eco-conscious product, but unfortunately still has a long way to go as the beauty and skincare industry remains at best, under-regulated and at worst unregulated.

Clean beauty holds various definitions depending on the criteria decided on by the brand.

Without a recognised certification, any brand can call its products ‘clean’, ‘natural’, and ‘organic’ whilst containing just 1% of the claimed ingredient, or perhaps none at all.

‘Natural’ Products

‘Natural’ products refer to products that are formulated with natural, plant-derived ingredients.

Simply because a product says it is “natural”, it could still have many harmful ingredients mixed in.

Whilst an Organic product is always Natural, a Natural product is not always Organic.

An Organic product is one that contains ingredients originating from organic farming practices such the use of compost instead of toxic man made chemical fertilisers.

Whilst the term ‘natural’ can relate to a product containing the majority of ingredients from natural resources and manufactured using natural processes, some of the ingredients may include water, minerals, and physically processed ingredients such as plant extracts and vegetable oils none of which count as organic.

Products can be certified ‘Naturally Organic’, with criteria and standards dependant on the certification body, but these are not as stringent as being ‘COSMOS Organic’.

‘Organic’ Products

‘Organic’ products, or those that claim to be ‘made with organic ingredients’ could contain just one such ingredient within the entire formula.

‘Certified Organic’

Means the product has registered with an industry recognised and approved certification body such as Ecocert, or The Soil Association, and met all the stringent certification standards.

The certification process ensures that registered brand owners and manufacturers comply with, and adhere to the strict regulations set out by the certification body.

This certification provides a guarantee to consumers that they are purchasing a product that has adhered to industry quality standards.

To obtain the certified organic certification, the product must contain a minimum 95% of organic ingredients, anything less and the brand is unable to claim that the product is ‘certified organic’ (This is certification we at The PÜRE Collection have)

Ecocert Logo for COSMOS certified Organic skincare

Why Choose Organic Skincare

Our skin is our largest organ and what you put on it does absorb into your body, that is why it is important to use clean, toxin-free, and certified organic products.

 A transparent skincare brand will always mention what percentages of its ingredients are “Organic”.

For example, our Revitalising Serum is 99% Certified Organic 1% of the total ingredients (Marine Plankton from the ocean), is ‘Organic’ but not ‘Certified Organic”

erol ahmed 296514 unsplash

Organic vs Certified Organic

It is important to us that our products are certified organic as it is vital that our brand remains truthful and with integrity.

Our products contain the highest quality ingredients available.

The PÜRE Collection is proudly Certified Organic to COSMOS standard meaning that are products ingredients are at least 95% organic.

Everything from the soil, where the ingredients are sourced from, to the final packaging must be approved, validated and audited yearly by Ecocert to COSMOS standard ensuring it meets their stringent standards and regulations.

All of The PÜRE Collections products contain Ingredients that are either organic and/or approved certified organic by Ecocert.*

Our raw materials derive from inspected farm fields and processing facilities which have been subjected to detailed record-keeping, and periodic testing of soil and water to ensure that growers and handlers are meeting the standards which have been set.

A basic criteria for a certified organic farm is that it must be managed organically for three years prior to the crops obtaining certification.

This a long, bureaucratic, dedicated and expensive process, but it is easy to see why organic farming techniques provide a safer, more sustainable environment for everyone and more and more people are becoming aware of the benefits of using organic products.

Our ingredients have not come into any contact with any toxic and persistent insecticides, fungicides, herbicides or fertilisers.


Greenwashing is a marketing practice used to sell products using words “natural’, ‘organic’, ‘nature inspired’, ‘wild harvested’ and ‘from nature’

To overcome ‘Greenwashing’ you do need to understand and check labels.

A good point to remember is that Greenwashing is not possible with Certified Natural or Organic Skincare.

Our Promises to You

We promise  

Organic Products.    

Members of Cruelty Free international, PETA and Ecocert.

COSMOS Certified.**

We list ALL of our ingredients on our website and packaging.

*unless otherwise clearly stated.

**At least 95% of the Ingredients in all our products are Organic. 

Female smelling plant

What is PhytoHealth?

What is PhytoHealth

white coverall testing in lab

So how did we come to the word ‘PhytoHealth’?

‘Phyto’ derives from the Greek meaning ‘plants’ or ‘plant related’, and ‘Health’ refers to the ‘state of physical, mental and social well-being’, as well as ‘being free from illness or injury’.

Our unique formulations are developed for maximum efficacy, nurturing skin health and emotional well-being. 

Our ingredients are chosen specifically for their multi benefits, and are formulated to amplify the performance and effectiveness of addressing skin concerns and emotions.

Pure logo with female for what is phytohealth skincare

Botanical Ingredients

Since we experienced first-hand what harm synthetic products can actually do to your health, our ethos has been that the use of botanicals is better for well-being than man-made chemical (synthetic) products.

The natural versus synthetic battle is dated and rhetorical, in our opinion, not all man-made chemicals are bad, there are simple good ingredients, safe, effective, sustainable and formulated correctly, alas, there are also the bad ingredients, harmful or ineffective and sometimes incorrectly formulated.

As a brand, we are also not saying that synthetic products do not have their place or are bad for you, what we are saying is that given the choice, why not use a natural product over a synthetic one?

The general purpose of manufacturing and utilising a man-made chemical skincare product is to achieve a specific aim, be it specific to decrease the appearance of wrinkles and fine lines, or relieve anxiety. 

What if you are able to use a product where the aim is to reduce the appearance of wrinkles and fine lines whilst at the same time, help relieve anxiety.

Essential Oils

rows of medicines

Essential Oil effects are complex and subtle due to their complex structure and chemical properties.

As a skincare brand, we advocate the use of botanicals for its intended purpose, we formulate with the knowledge they are multi-functional.

Let’s look at an example of a well known ingredient found in anti-ageing products:

Vitamin A

Scientists working on formulations containing Vitamin A to treat acne, noticed that skin showed fewer signs of wrinkles, and a more youthful glow, vitamin A promotes the regeneration of the skin, similar to AHA but at a deeper level and quicker (halved from around 28 to 14 days it also promotes the synthesis of the skin proteins, collagen and elastin.

There are many synthetic forms of Vitamin A, the most efficient in skin products is the acidic form, ‘all-trans-retinoic acid’, also known as ‘Tretinoin’, it is a natural derivative of retinol which itself is a synthetic, but is so strong that it is classified as a drug rather than a cosmetic.

It should be noted here that retinol is a synthetic derivative of Vitamin A.

Vitamin A can not be produced in the body so needs to be supplied by diet or topical application.

Since all-trans-retinoic acid can not be used in commercial anti-ageing products, the next best thing the skincare industry latched onto was the alcohol form of Vitamin A, ‘Retinol’, which is less effective but does visibly rejuvenate the skin, however it is unstable and would change its structure, and therefore the efficacy in the product, so chemists had to come up with an alternative to produce a similar effect.

Chemically modifying Retinol produced Retinyl Palmitate, another synthetic.

Retinyl Palmitate penetrates the skin and enzymes break it down into the active Retinol.

As Vitamin A is the only active ingredient proven so far to reverse the signs of ageing, why not obtain the appearance you want with vitamin A that is found naturally?

Botanical products rich in phytochemicals such as carotenes are found in Carrot Seed Oil, Sea Buckthorn fruit Oil and Bakuchiol, these botanical derivatives are all natural rich sources of provitamin A which are able to convert to a bio-retinal, an active form of Vitamin A.

female face, close up, dark hair brown eyes

Our PhytoHealth Products

At present, our Intense and Revitalising Serums along with Private Blend Beard Oil are part of PhytoHealth range.

 Intense Serum is particularly good for specific areas of the skin, fine lines and dark shadows on your skin, it contains Sea Buckthorn which has a very high Carotene content. (High in Vitamin A and a great antioxidant)

In contrast, our Revitalising Serum is great for the face, it contains Baobab and Helichrysum oils both of which are excellent for the softening of skin.

Both serums contain PhytoPlankton from the coastline of Canada, a vegan product full of enzymes and minerals to provide moisture and cell rejuvenation.

Our top selling Private Blend Beard Oil is also part of our PhytoHealth range containing OudRose Otto and Prickly Pear Seed Oil.



Intense Serum 30ml packaging and logos
Revitalising Serum 30ml all logos and box
Beard Oil 50ml with logos and box
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