Filling Argan oil bottles by hand

Argan Oil

Argan Oil

Filling Argan oil bottles by hand

One ingredient that you see in so many products and read about in so many skincare articles, and yet you may still not be sure what it is, how to use it and the many benefits of argan oil there are.

Argan oil is packed with omega fatty acids, vitamin E, and linoleic acids, all of which work to lightly moisturise your skin, soften dry patches, and reduce acne.

Vitamin E in argan oil acts as an anti-inflammatory and helps control your skin’s oil production by balancing out your sebum levels, so you will have fewer breakouts and less irritation.  The antioxidants naturally found in argan oil are known for helping soothe eczema and fade scars.

The healing properties in argan oil are huge, it helps reduce symptoms of different inflammatory skin conditions such as psoriasis, rosacea and helps to treat acne whilst promoting a smoother, calmer complexion.

Because of its antibacterial properties, the oil helps fend off bacteria infection from the skin.

For best results, apply pure argan oil directly to patches of skin affected by the skin condition.

Helps reduce Skin Oiliness

Argan oil possesses sebum-reducing capabilities, which can help decrease total sebum and reduce the oiliness of the skin.

Insufficient hydration is the main reason for excess-oiliness, when the skin is dry, the skin tends to produce more sebum (natural oil) to hydrate the skin’s surface to normalise the skins pH.

Argan oil regulates sebum activities on the skin leading to less oiliness.

Improves Scar Healing

The oil also extends its potential to scar healing, the strong combination of antioxidants and vitamin E, help scars and cuts heal faster.

Prevents and reduces Stretch Marks

Stretch marks occur due to the break down of collagen of over-stretched skin.

Argan oil has proven to help reduce the appearance of stretch marks.

Apply the oil directly to the area twice a day to see visible results.


Nourishes and moisturises cracked and dry lips making them soft and smooth again.

Apply 1-2 drops of argan oil to your lips and rub in gently.
To see smooth lips and a shiny finish.


Cares for your eyelashes and can support their growth.

Apply the oil with a cotton swab to your cleaned eyelashes. 

Resulting in nourished eyelashes.

Nails and Cuticles

Nourishes fragile nails and dry cuticles with the argan oils valuable nutrients, the nail structure is built up and nourished, the nail becomes stronger.

Rub a few drops of the oil into your nails and cuticles.

Resulting in strong and healthy nails and smooth cuticles.

Argan Oil large with argan nuts

Moisturises and Conditions the Hair

The oil is great as a moisturiser for the hair because it contains oleic and linoleic acids, these healthy fatty acids lubricate the hair shaft and help your hair maintain moisture.

The oil is also rich in vitamin E which moisturises your hair and scalp.

A dry scalp is the biggest enemy of healthy hair.

Just as skin, your hair also suffers from environmental damage that can cause your hair to look dry and aged before time.

Argan oil repairs dry and brittle hair thanks to its omega fatty acids and vitamin E content. 

The hair structure is maintained and rebuilt and the moisture is retained.

Add the oil to dry hair before washing, leaving in your hair for approximately 30 minutes, then rinse and wash as you would normally. 

Argan oil is ideal for protecting your hair from heat damage, breakage and split ends as it can withstand high temperatures.

Argan oil also protects against everyday hair damage caused by heat styling, dry weather and air conditioning exposure.

Argan oil 100ml bottle and packaging


Technically, anything can clog your pores, however argan oil has a comedogenic rating of zero, and therefore is very unlikely to. 


Oils are not moisturisers, oils are considered “occlusives,” meaning they act like a barrier to keep moisture from evaporating out of your skin, therefore it is best to apply oils to slightly damp skin.

As argan oil is relatively lightweight, it sinks in and absorbs rather quickly so you will be left with a subtle sheen.

It is considered safe to the skin as it has a low risk of irritation, however on rare occasions, it could cause a rash or cause acne to form, which is usually indicative of an allergy, we therefore advise you to do a patch test prior to usage to make sure that it will not irritate your skin.

Argan oil is contained in our 100% Certified Argan oil, Argan oil with 22k gold flakes,  PhytoHealth Intense Serum, PhytoHealth Revitalising Serum, Soap on a rope and our Gift set.

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Tree hugger, sustainable skincare, the pure collection

Sustainability in Skincare

Tree hugger, sustainable skincare, the pure collection

Sustainability in Skincare

We are proud to be members of Greenspark, a sustainable initiative company.

Each time a customer shops with us, we automatically make a donation to them helping towards environmental sustainability.

Greenspark | Plastic & Carbon Offset

What does Sustainability in Skincare really mean?  

Sustainable Skincare is a product made with little impact on people and/or the Environment.

Sustainable is difficult to define as it is one of many terms a brand can use that is unregulated in the beauty and skincare industry.

Brands may claim they are sustainable or ethical but may not actually be so.

The term ‘Sustainable,’ especially now days, as it is very trendy and a marketing favourite is often a form of Greenwashing.

A sustainable skincare brand should be doing everything it can to make sure their environmental impact is a positive one.


Accreditations are excellent proof that a brand is being held accountable for its claims, it means that their actions are being judged against certain criteria by objective third party organisations ensuring that they are being held accountable for their actions.

Look out for accreditations like ‘Certified Organic’ by:

The Soil Association

Ecocert (as used by The PÜRE Collection)

Others to look for:

B Corporation

1% For The Planet

COSMOS (held by The PÜRE Collection)


EWG  (our products have been safety reviewed by EWG)


PETA (we are members of)

Cruelty Free International (again, we are members of)

Palm Oil free

Brands that are palm oil free, contain no environmentally devastating palm oil or any of its derivatives, however it is not always so simple.

On the one hand, palm oil plantations are responsible for a massive amount of destruction to rainforests and displacement of thousands of species.

On the other hand, palm oil has the highest oil yield of any oil crop making it ironically more economical and less destructive.

Look for brands that use sustainably sourced oils,  specifically related to Palm oil, look for the RSPO designation – The Roundtable of Sustainable Palm Oil (RSPO).  It is a global certification scheme formed in 2004 to set the standard for ‘sustainable palm oil’.

Non-toxic Ingredients

Non-toxic refers to a product that does not contain any un-natural manufactured herbicides, GMOs, artificial fertilisers, preservatives, parabens or other toxic ingredients.

A brand that markets their products as non-toxic would often identify themselves as part of the ‘clean beauty movement’.

However, the term ‘non-toxic’ can also be used as another ‘Greenwashing‘ buzzword in the skincare industry, along with ‘Natural’ and ‘Sustainable’.

Animal Welfare

Unfortunately, many brands still test on animals or use animal derivatives, ethical and sustainable brands obviously should not.

Cruelty Free

When brands say their products are cruelty free, it should mean that the product was not tested on animals in any part of its developmental stages.

Surprisingly, there is still some vagueness around this term, brands that claim to be cruelty free may still put animal derivatives into their products, and although they may not directly test on animals themselves, they could still use third-party organisations and ingredient suppliers that do.

Look for cruelty free skincare brands with accreditations like Cruelty Free International and/or PETA approved.


Vegan products should not contain any animal derived ingredients such as collagen or beeswax.


Brands are now undertaking the environmental impact of their packaging far more seriously, and have started to re-use existing packaging, recyclable and even upcycling packaging.

Look for skincare brands that use materials and packaging that have been, or can easily be recycled.

Look for the recycle Logo.

Waste Management

Brands that truly care about the environment should consider all areas of their impact, including waste management.

Their policies should be, but not limited to:

Water and energy management

Being minimal waste as possible

Using sustainable energy sources like renewables

Office recycling programmes


Another category that defines sustainable is ethics, from how the ingredients are sourced, to ensuring that all workers throughout the supply chain are treated fairly.

Fair Trade

Ensuring that from sourcing the raw materials to selling the final products, every step supports and improves the quality of life of the workers and prioritises people and the planet over profit.

Workers are paid and treated fairly for their work, child labour is not involved and communities are not suffering as a result of diminishing resources.

See if, and how brands talk about their workers on their website and check how and where they source their ingredients from.


Ethical ingredient sourcing and transparency are two of the most important signs of a sustainable skincare brand.

Brands must be transparent about where their ingredients come from and consider all ethical and sustainable ways of sourcing them.

This means thinking beyond the specific ingredients, and on to the people involved in obtaining them, and whether or not they were treated fairly.

It is also about considering the social implications linked to the supply chain, issues like whether or not the resources are disempowering communities.

Brands should be paying a fair price for their raw materials and they ensure that their suppliers are committed to ensuring safe and ethical conditions for their workers.

Sustainable brands work with suppliers who implement sustainable and conservation practices so as not to reduce natural resources.

Giving to Charity

It is becoming increasingly common to see skincare brands with a dedicated giving policy for causes they are passionate about to drive social change and help others less fortunate.

We at The PÜRE Collection give  to the UK Asthma and Lung Foundation, Skin Cancer Foundation, Second Sight and Smalls for All.


skin cancer foundation logo

Health and Safety

A skincare brand needs to adhere to health and safety regulations to make sure the products are safe to put on your skin.

The skincare industry for the large part, is unregulated and many countries that have regulations do not have the financial resources to police it properly.

What ingredients are deemed safe is up for debate and depends on where you are in the world.

For example, the EU has banned approximately 1,300 ingredients, whereas the USA has banned only 11, but this in itself is confusing and a topic for a future blog.

Just because ingredients are natural or botanical does not mean they are safe, botanical ingredients such as cucumber, ginkgo, lavender oil, peppermint, rosemary, chamomile and tea tree oil have been known to cause skin irritation and allergies.

To ensure your skincare is not going to do you any harm, it is always a good idea to read the ingredients list and patch test new products. (We offer sample sizes to our customers).

If you are unsure, apps like Skin Deep by the Environmental Working Group (who we are verified by)

Or Think Dirty can help.

Use the apps to check the safety of ingredients on your skin

White Labelling, the pure collection, organic skincare,

White and Private Labelling

White and Private Labelling

White Labelling, the pure collection, organic skincare,

Did you know you could literally purchase exactly the same product, one perhaps from a pound shop, and the other from a high end beauty boutique for a lot more money, both products made in mass, with exactly the same ingredients and contents made in the same factory, with just a different label added with the different brand name?

It may be surprising to learn that many skin care products, from both niche and corporate brands, are sourced from the same factory and contain exactly the same ingredients.

One brand could sell this formulation at a mass market low price in the pound shop for example, whilst the same formulation could be sold by another brand as a high-end luxury product at a premium price. (With no justification other than profit greed).

The skincare industry has prayed on peoples insecurities getting them to buy the expensive products to solve all their self-esteem woes, and the higher the price, supposedly the better the results.

When it comes to marketing skincare, confidence is the major battle. What people are buying is not magic in a bottle, it is confidence.

White Labelling:

When white labelling, a brand is not able to change the formula in any way, what differentiates one brand from another is the brand’s image as portrayed through their story, packaging and marketing.

It does allow a brand to sell cheap and fast, although the cost savings may not necessarily be borne by the customer.

However, questions could be raised about the brands transparency and their credibility, as well as the quality of the final product.

Private Labelling:

…is a product sourced and formulated to a brand’s own specifications, in large volumes, and sold by that brand for exclusive sale.

Here, a brand can modify the product, the size, colouring, ingredients etc. as it is their own formulations that are being manufactured.

The difference between private labelling and in-house production is the lack of manufacturing control as well as quality control that the brand has on the final product.

It is an easy, simple and often fast way for brands to come to the market, and is of course the route that the majority of celebrity brands take, as well as many general ‘wellness’ brands who sell a multitude of products under their name.

With both White and Private labelling, a brand does not necessarily have to undertake the trials and tribulations of manufacturing their own products.

It may be possible to find out if your favourite brand is outsourcing, but it is highly unlikely a brand will admit to it, particularly white labelling. (Google may be your friend with the correct search words).

‘White Labelling in the cosmetics industry is also known as ‘dupes’

We at The PÜRE Collection enjoy creating our own formulas and can vouch for them being made in-house by us, and of course all of our products undergo strict tests with both outside independent certified product safety and regulatory affair laboratories, testing centres and Ecocert to ensure all our ingredients are organic, all protocol and safety and governmental regulations are adhered to.

We are proud to be transparent and credible, we prefer to keep a rein on our quality and freshness.

Female in bath of milk

Was Cleopatra so Extravagant after all?

Was Cleopatra so extravagant after all?


Did Cleopatra really bathe daily in Donkey’s Milk?

If so, more than 700 donkeys would have to have been milked daily, just to provide the quantity of milk necessary for her.

However, was this really so extravagant?

In today’s market Cleopatra’s bath in Donkey’s milk would cost around £1,800, however had she bathed in Prickly Pear Seed Oil the cost at would be around £480,000*

Our Prickly Pear Seed Oil, is certified organic and unadulterated for application directly to your face, and of course is completely suitable  for bathing in too should you wish.

Our PhytoHealthRevitalising Serum also contains Prickly Pear Seed Oil, along with our PhytoHealth Intense serum,  and our best selling PhytoHealth Beard Oil


* We can arrange a small discount if you order £480,000 worth of goods daily from us.

Prickly Pear Seed Oil 30ml
Revitalising Serum 30ml
Intense Serum 30ml packaging and logos
Beard oil large with three logos
Sea Buckthorn

Sea Buckthorn Benefits for Skin

Sea Buckthorn Benefits for Skin

Sea Buckthorn

Why We Love Sea Buckthorn Oil

Sea Buckthorn is gushing with vitamins A and E and being from The PURE Collection, it is of course 100% Certified Organic.  The benefits to the skin are many, the oil nourishes, heals and protects the skin.

It is the only fruit to contain all four types of omega fatty acids, omega 3, omega 6, omega 7, and omega 9.

Multi Tasker

This gentle oil is multi tasking, helping to soothe eczema, treat acne, repair sun damage and rebuild collagen for a more youthful appearance.

Sea Buckthorn Seed Oil or Fruit Oil?

We first started to formulate with the Sea Buckthorn seed oil, which can be derived from both the seed and fruit.

The seed produces a lighter oil, however after much testing, we discovered that the seed oil is not as effective for the skin as is the oil that is produced from the fruit.

The fruit oil is dark orange in colour and due to the high carotenoids, it has a high viscous consistency whereas the seed oil is a pale yellow colour and has a lower viscosity.


Our Dilemma

This left us with a dilemma, because if the fruit derived oil is not massaged in properly to the skin, it may leave a stain on clothes or bed-linen. 

Quality over Quantity

It would have been easy for us to go with the less expensive, and much more commonly used (however less effective) seed oil, but knowing that our customers demand high quality over mass quantity we opted for the fruit oil.

Sea Buckthorn is contained in our award winning Intense serum and is part of our PhytoHealth™ botanical serum range.

The Intense Serum is formulated with 12 of the most nutrient ingredients for nourishing , hydrating and protecting your skin. It delivers visible results for a supple complexion and long lasting radiance, giving the skin intense nutrition, hydration and reviving dull, fatigued skin.


Intense Serum 30ml packaging and logos
Female smelling plant

What is PhytoHealth?

What is PhytoHealth

white coverall testing in lab

So how did we come to the word ‘PhytoHealth’?

‘Phyto’ derives from the Greek meaning ‘plants’ or ‘plant related’, and ‘Health’ refers to the ‘state of physical, mental and social well-being’, as well as ‘being free from illness or injury’.

Our unique formulations are developed for maximum efficacy, nurturing skin health and emotional well-being. 

Our ingredients are chosen specifically for their multi benefits, and are formulated to amplify the performance and effectiveness of addressing skin concerns and emotions.

Pure logo with female for what is phytohealth skincare

Botanical Ingredients

Since we experienced first-hand what harm synthetic products can actually do to your health, our ethos has been that the use of botanicals is better for well-being than man-made chemical (synthetic) products.

The natural versus synthetic battle is dated and rhetorical, in our opinion, not all man-made chemicals are bad, there are simple good ingredients, safe, effective, sustainable and formulated correctly, alas, there are also the bad ingredients, harmful or ineffective and sometimes incorrectly formulated.

As a brand, we are also not saying that synthetic products do not have their place or are bad for you, what we are saying is that given the choice, why not use a natural product over a synthetic one?

The general purpose of manufacturing and utilising a man-made chemical skincare product is to achieve a specific aim, be it specific to decrease the appearance of wrinkles and fine lines, or relieve anxiety. 

What if you are able to use a product where the aim is to reduce the appearance of wrinkles and fine lines whilst at the same time, help relieve anxiety.

Essential Oils

rows of medicines

Essential Oil effects are complex and subtle due to their complex structure and chemical properties.

As a skincare brand, we advocate the use of botanicals for its intended purpose, we formulate with the knowledge they are multi-functional.

Let’s look at an example of a well known ingredient found in anti-ageing products:

Vitamin A

Scientists working on formulations containing Vitamin A to treat acne, noticed that skin showed fewer signs of wrinkles, and a more youthful glow, vitamin A promotes the regeneration of the skin, similar to AHA but at a deeper level and quicker (halved from around 28 to 14 days it also promotes the synthesis of the skin proteins, collagen and elastin.

There are many synthetic forms of Vitamin A, the most efficient in skin products is the acidic form, ‘all-trans-retinoic acid’, also known as ‘Tretinoin’, it is a natural derivative of retinol which itself is a synthetic, but is so strong that it is classified as a drug rather than a cosmetic.

It should be noted here that retinol is a synthetic derivative of Vitamin A.

Vitamin A can not be produced in the body so needs to be supplied by diet or topical application.

Since all-trans-retinoic acid can not be used in commercial anti-ageing products, the next best thing the skincare industry latched onto was the alcohol form of Vitamin A, ‘Retinol’, which is less effective but does visibly rejuvenate the skin, however it is unstable and would change its structure, and therefore the efficacy in the product, so chemists had to come up with an alternative to produce a similar effect.

Chemically modifying Retinol produced Retinyl Palmitate, another synthetic.

Retinyl Palmitate penetrates the skin and enzymes break it down into the active Retinol.

As Vitamin A is the only active ingredient proven so far to reverse the signs of ageing, why not obtain the appearance you want with vitamin A that is found naturally?

Botanical products rich in phytochemicals such as carotenes are found in Carrot Seed Oil, Sea Buckthorn fruit Oil and Bakuchiol, these botanical derivatives are all natural rich sources of provitamin A which are able to convert to a bio-retinal, an active form of Vitamin A.

female face, close up, dark hair brown eyes

Our PhytoHealth Products

At present, our Intense and Revitalising Serums along with Private Blend Beard Oil are part of PhytoHealth range.

 Intense Serum is particularly good for specific areas of the skin, fine lines and dark shadows on your skin, it contains Sea Buckthorn which has a very high Carotene content. (High in Vitamin A and a great antioxidant)

In contrast, our Revitalising Serum is great for the face, it contains Baobab and Helichrysum oils both of which are excellent for the softening of skin.

Both serums contain PhytoPlankton from the coastline of Canada, a vegan product full of enzymes and minerals to provide moisture and cell rejuvenation.

Our top selling Private Blend Beard Oil is also part of our PhytoHealth range containing OudRose Otto and Prickly Pear Seed Oil.



Intense Serum 30ml with all logos box
Revitalising Serum 30ml all logos box
Beard Oil 50ml with box1 copy
Phytoplankton picture

Marine Phytoplankton

Marine Phytoplankton



What is Phytoplankton?

Phytoplankton is a micro algae, a type of plankton with marine and freshwater organisms that are too small or weak to swim against the current, and exist in a drifting state.

It absorbs energy from the sun (known as photosynthesis) and nutrients from the water to produce its own food. It is neither a plant or animal.

An estimated 50-85% of the Earth’s oxygen is produced by this type of photosynthesis.

Plankton extracts come from many different sources of seaweed and algae.

It is the foundation of the oceans food chain, all other life in the ocean needs it to survive.

The extracts are full of nutrients and are an essential part of many animals diets, including whales.

Fish species rely upon a steady supply of plankton to feed, and protect their newly laid eggs.

Skin Benefits of Marine Phytoplankton

The plankton in our Marine Phytoplankton are of the algae variety, they contain vital proteins and enzymes that can improve the look of ageing skin.

Plankton is ideal to help skin conditions of dryness and redness, including rosacea and eczema.

It is safe to use for sensitive skin, as it calms where other products may inflame.

Marine Phytoplankton offers tremendous benefits to the skin due to a combination of its anti-inflammatory alkalising properties.

It is high in bioflavonoids which contributes to healthy skin by removing impurities and build ups in our skin cells.

Marine Plankton, as well as being vegan, contains highly nutritious elements, providing the necessary vitamins and minerals for skin including amino acids and micronutrients.

seaweeds from seabed

Essential Fatty Acids

Plankton extracts are high in essential fatty acids (EFA) which are the building blocks of healthy cells.

Helping to improve broken capillaries by providing the components that skin needs to restore itself.

EFA is essential to healthy cells and it is thought that phytoplankton contains more omega 3 fatty acid than fish.

These fatty acids penetrate the skin deeply to provide long lasting moisture properties protecting the skin from drying out and helping to improve the appearance of irritated skin.


Phytoplanktons enzyme properties brighten the skin, remove dark circles and impurities as well as blemishes.

The antioxidant content also protects the skin from further ageing by removing free radicals caused by sun exposure.

This protects the skin from UV radiation and blue light which help to prevent pollutants and toxins from penetrating the skin.


With a high zinc content, plankton has important antibacterial properties, reducing the number of blemishes and pimples along with its natural moisturising properties.

Zinc is also necessary for regeneration, and promotes a stronger more vibrant looking skin.

Marine Phytoplankton and The PÜRE Collection

Introducing Phytoplankton into your skincare regime is what your skin is craving for.

Our Revitalising Serum, Intense Serum (both part of our Phytohealth range), and Face Spritzers, contain this amazing ingredient.

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Rose Otto

Fragrance in Skincare

Fragrance in Skincare


What is a Fragrance or Perfume?

Rose Otto, rosa damasca, Bulgarian rose otto, intense serum, beard oil, phytohealth, organic skincare, organic

Adding a fragrance or perfume into a skincare product is not actually making it perform any better, it is just giving you the perception that it is.

A fragrance or perfume can be made with 100’s of synthetic ingredients containing undisclosed chemicals which could harm health.


Why are Fragrances and Perfumes in Skincare a problem?

Skincare brands list ‘Fragrance’ and ‘Perfume’ as their ingredients, and some list them as from a ‘Natural Source’, very few name the ingredients used to create these ‘Fragrances’ or ‘Perfumes’

Customers believe that both are safe, which is exactly what a brand wants you to think.

The ‘International Fragrance Association‘ (IFRA) states there are currently 3,000+ ingredients available to use in fragrance and perfumes.

One such ingredient, Phthalate, is a dangerous synthetic chemical that is frequently added to fragrance formulations to help a scent last longer, and it is almost always undisclosed.

The health risks for phthalate include cancer, human reproductive and developmental toxicity, endocrine disruption, birth defects and respiratory problems.

Chemicals produced in the manufacture of a fragrance are absorbed into the skin and find their way into the bloodstream.

Up to 11% of the population experience skin allergies to Fragrance.

Exposure to fragrances and perfumes are known to trigger symptoms of asthma and migraines, many suffering unnecessarily.

Rashes and breathing problems are prime examples.

Photo by <a href=Photo by Matthew T Rader on Unsplash

Hiding Ingredients on Labels

A manufacturer will often take advantage of a loophole allowing them to use the word ‘fragrance’ or ‘perfume’ as an ingredient and classify it as a ‘trade secret’, whereby allowing avoidance of fully disclosing all of the true ingredients in the product.

The failure of manufacturers to disclose full fragrance ingredient information results in many people suffering unnecessarily.


Self Regulation

The IFRA self regulates the safety of fragrances through the establishment of their own guidelines.

How to Avoid Fragrances and Perfumes in your Skincare

Avoid products that list the words ‘fragrance’ or ‘perfume’ as part of their ingredients.

Be aware that ‘Natural’ fragrance can be just as toxic as a synthetic fragrance as there are no legal definitions on cosmetic labelling as to what the word ‘Natural’ means.

Overuse of Fragrances in Beauty Products

Estimate percentage of fragrance/perfumes in products:

96% of Shampoos
98% of Conditioners
97% of Hair Styling products
91% of Anti-perspirants
95% of Shaving products
83% of Moisturisers
63% of Sunscreens
91% of Lip Moisturisers
71% of Lipsticks
50% of Foundations
33% of Blushes and Eyeliners

The PÜRE Collection Ingredients

There are no Fragrances or Perfumes in our Skincare

You will not see ‘Fragrance’ ‘Scent’ or ‘Perfume’/’Parfum’ as an ingredient in any of our products for the simple reason, we do not use any, any aroma you derive will be from the organic oils themselves.

Pure collection