BLOGS
The Difference between Natural and Organic
Whilst a genuine Organic product is always Natural, a Natural product is not always Organic. Natural is a word that implies that a product is made
PETA, Beauty without Bunnies, Cruelty Free International and Leaping Bunny.
Who are they, what do they represent and why? Since inception, we have been proud members of ‘PETA’ and their ‘Beauty Without Bunnies’ programme. All
Sustainability in Skincare
What does Sustainable Skincare really mean? Sustainable Skincare is a product made with little impact on people and/or the Environment. Sustainable is difficult to
White and Private Labelling
WHAT IS WHITE LABELLING? WHITE LABELLING It may be surprising to learn that many skin care products from both niche and corporate brands are sourced
Greenwashing
Making people believe that your company is doing more to protect the environment than it really is. What is greenwashing? “The activity of a company
New Technology Horrors
The Horrors of New Technology After having worked most of our working life in an age when humans ruled the office, and common daily use
Meet the Founders
Stephen and Robert of The PÜRE Collection being interviewed by Samantha Kelly – ‘The Tweeting Goddess’. Here we are chatting about the creation of our
Was Cleopatra so Extravagant after all?
Was Cleopatra so Extravagant after all? It is said that Cleopatra bathed in donkey’s milk every day for the vitality and beauty of her skin.
Sea Buckthorn
Why We Love Sea Buckthorn Oil Sea Buckthorn is gushing with Vitamins A and E and being from The PURE Collection, it is of course
Organic vs Certified Organic & Clean vs Natural
Organic, Certified Organic, Clean and Natural on Skincare labels Skincare labelling is confusing, there are many brands who claim to be ‘organic’, ‘certified organic,’ ‘clean’
What is PhytoHealth?
What is PhytoHealth? So how did we come to the word ‘PhytoHealth‘? ‘Phyto’ derives from the Greek meaning ‘plants’ or ‘plant related’, and ‘Health’ a
Marine Phytoplankton
What is Phytoplankton? Phytoplankton is a micro algae, a type of plankton with marine and freshwater organisms that are too small or weak to