Tree hugger, sustainable skincare, the pure collection

Sustainability in Skincare

Sustainability in Skincare We are proud to be members of Greenspark, a sustainable initiative company.Each time a customer shops with us, we automatically make a donation to them helping towards environmental sustainability. ...

White Labelling, the pure collection, organic skincare,

White and Private Labelling

White and Private Labelling Did you know you could literally purchase exactly the same product, one perhaps from a pound shop, and the other from a high end beauty boutique for a lot more money, both products made in m ...

coins with small plant growing from them

What is Greenwashing

Greenwashing in skincare is abundant unfortunately. It is produced by brand owners to make their brands sound more Eco friendly and ‘Greener’ than they actually are.

Rams head

New Technology Horrors

New Technology Horrors After having worked most of our working life in an age when humans ruled the office, and common daily use of computers were still in their infancy, it was quite a challenge to start anew, not only a new career formin ...

Female in bath of milk

Was Cleopatra so Extravagant after all?

Was Cleopatra so extravagant after all? Did Cleopatra really bathe daily in Donkey's Milk?If so, more than 700 donkeys would have to have been milked daily, just to provide the quantity of milk necessary for her.However ...

Sea Buckthorn

Sea Buckthorn Benefits for Skin

Sea Buckthorn Benefits for Skin Why We Love Sea Buckthorn Oil Sea Buckthorn is gushing with vitamins A and E and being from The PURE Collection, it is of course 100% Certified Organic.  The benefits to the skin are man ...

Female smelling plant

What is PhytoHealth?

What is PhytoHealth So how did we come to the word 'PhytoHealth'?‘Phyto’ derives from the Greek meaning ‘plants’ or ‘plant related’, and ‘Health’ refers to the ‘state of physical, mental and social well-being’, as well ...

Phytoplankton picture

Marine Phytoplankton

Marine Phytoplankton  What is Phytoplankton? Phytoplankton is a micro algae, a type of plankton with marine and freshwater organisms that are too small or weak to swim against the current, and exist in a drifting state.It absorbs energy from the ...

Rose Otto

Fragrance in Skincare

Fragrance in Skincare What is a Fragrance or Perfume?Adding a fragrance or perfume into a skincare product is not actually making it perform any better, it is just giving you the perception that it is.A fragrance or per ...