pure

The Difference between Natural and Organic

Whilst a genuine Organic product is always Natural, a Natural product is not always Organic.Natural is a word that implies that a product is made with ingredients found only in nature, it really should be regarded as a Greenwashing term.The term Natu ...

Sustainability in Skincare

What does Sustainable Skincare really mean?  Sustainable Skincare is a product made with little impact on people and/or the Environment.Sustainable is difficult to define as it is one of many terms a brand can use that is unregulated in the beauty an ...

White and Private Labelling

WHAT IS WHITE LABELLING?WHITE LABELLINGIt may be surprising to learn that many skin care products from both niche and corporate brands are sourced from the same manufacturer and contain the exact same ingredients.One brand could sell this formulation ...

Greenwashing

Making people believe that your company is doing more to protect the environment than it really is.What is greenwashing?"The activity of a company or organisation intended to make consumers believe that it is concerned about the environment, even if ...

The Pure Collection

New Technology Horrors

The Horrors of New Technology After having worked most of our working life in an age when humans ruled the office, and common daily use of computers where still in their infancy, it has been quite a challenge to start anew with not only a new ...

The Founders

Meet the Founders

Stephen and Robert of The PÜRE Collection being interviewed by Samantha Kelly - 'The Tweeting Goddess'.Here we are chatting about the creation of our brand, Certified Organic, vegan, prestige skincare.  As a special treat you also get to meet Sammy a ...

Was Cleopatra so Extravagant after all?

Was Cleopatra so Extravagant after all?It is said that Cleopatra bathed in donkey's milk every day for the vitality and beauty of her skin.More than 700 donkeys were needed to be milked on a daily basis just to provide the quantity of milk necessary ...

Sea-Buckthorn-the-King-of-the-Superfruits

Sea Buckthorn

Why We Love Sea Buckthorn Oil Sea Buckthorn is gushing with Vitamins A and E and being from The PURE Collection, it is of course 100% Certified Organic, the oil nourishes, heals and protects the skin. It is the only fruit to contain all four typ ...

The Pure Collection

Organic vs Certified Organic & Clean vs Natural

Organic, Certified Organic, Clean and Natural on Skincare labelsSkincare labelling is confusing, there are many brands who claim to be ‘organic’, ‘certified organic,’ ‘clean’ or ‘natural’, we will explain the differences between each, and more import ...

What is PhytoHealth?

What is PhytoHealth?So how did we come to the word 'PhytoHealth'?‘Phyto’ derives from the Greek meaning 'plants' or 'plant related', and ‘Health’ a derision from Old English refers to the 'state of complete physical, mental and social well-being', no ...

Phytoplankton

Marine Phytoplankton

 What is Phytoplankton? Phytoplankton is a micro algae, a type of plankton with marine and freshwater organisms that are too small or weak to swim against the current and exist in a drifting state.It absorbs energy from the sun (known as photosynthes ...