We first started selling oils whilst living and working in Marrakech. As owners of Riad El Mansour, a boutique hotel, it was fairly easy to obtain various oils for use in our spa, Jasmine, Rose, Fleur d’Orange, Amber Musk to name a few, but little did we know at the time that they were all laboratory manufactured fragrances, being sold as essential oil.
No wonder they were so reasonably priced !
Having sold Riad El Mansour and realising the success of our spa, where natural pure local oils such as Argan and Prickly Pear were used along with numerous massage oils, we decided to make the natural pure oils available to a wider clientele.
At this point, one of the founders was diagnosed with cancer, which made us aware of all the harsh chemicals that go into many beauty and cosmetic products we use on a daily basis.
This prompted the idea of finding beauty and cosmetic products with only pure ingredients and hence the birth of the brand PÜRE.
The PÜRE Collection’s ethos is the promotion of healthy looking skin. Many of our products are multifunctional which emphasises preventative skin care and as such are of the highest quality, organic and cruelty free.
We are members of Soil Association/COSMOS and Cruelty Free International.
Having lived, worked and now sourcing products from Morocco, it has made us very appreciative of what we have and what we can do in assisting to help those less fortunate. We donate a percentage of our profits to “Education for All”, a charity based in Morocco which has been established to help provide the opportunity of a college education for girls from rural Moroccan communities.
We hope that you enjoy using PÜRE as much as we have enjoyed creating it and enjoying it as we still do !