The African continent is blessed with an abundance of aromatic and medicinal plants growing in unique ecosystems not found or easily replicated in other parts of the world.
From its far North Eastern region, in ancient Egypt, where priests practised enfleurage, an extraction process for obtaining aromatic oils from flowers and Hippocrates, known as the father of modern medicine, acquired most of his knowledge from the Egyptians.
The essential oil industry in South Africa’s most southern tip had its beginning in the 1700’s when the French explored the plants of the Cape Province. It was during this time that some plants were hydro and steam distilled for the oils.
The first plant mentioned was Wild Rosemary (Eriocephalus sp.). Over the following years the French explorations took Geranium (Pelargonium) species from the Cape and especially the rose scented types. These were taken to France and Morocco in the 1800s and further developed as a substitute for the Damask rose essential oil.
In more recent times, stimulated by a growing global market in herbs and aromatic products, a new essential oil industry is developing on the African continent, in countries such as Morocco, South Africa, Kenya, Zimbabwe and Madagascar to name a few, who are utilising their botanical resources and ethnobotanical knowledge for economic development and plant-based healthcare and PÜRE is proud to be a small part of this development.
PÜRE is a member of SAEOPA, (South African Essential Oil Producers Association) which is involved in expanding this knowledge. In mirroring our own beliefs and ethics, they provide amongst other things, research and development of both existing and new crops to the betterment of their members, offer training of unskilled and unemployed people in impoverished rural areas, offer solutions for unproductive farms, offer guidance on adaptable crops in climate change and contribute to job creation and skills development.
We choose our African oils carefully and use only those oils that have been proven to be beneficial to the nourishment and complexion of your skin.
Our African produced oils include several that are indigenous to the region such as Argan, Prickly Pear, Boabab and Marula, as well as oils that have traditionally been cultivated and distilled in Europe and India but are now being produced in countries in Southern Africa such as our Ylang Ylang oil that comes from Madagascar.
Our Intense Serum is a synergistic blend of three of the best African plant-based pure and organic natural oils formulated to hydrate your skin, restore elasticity and fade fine lines and wrinkles, making it an excellent anti-ageing serum.